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Face In An Acquaintance Society: An Analysis Of Village Publicity Construction ——Based On The Investigation Of L Village In Southern Henan

Posted on:2021-04-30Degree:MasterType:Thesis
Country:ChinaCandidate:H YanFull Text:PDF
GTID:2507306107461564Subject:Statistics
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This article’s research on village publicity stems from: the strategic goal of rural revitalization requires priority development of rural agriculture,but in our country’s transition from a traditional agricultural society to a modern industrial society,there have been practical problems that village publicity continues to dispel.Many scholars have discussed from multiple angles such as the cause and process of village publicity elimination,and how to rebuild village publicity,but lack of research on village publicity construction methods,Face is an important endogenous resource in the village society of our country,and it is of great significance to realize the integration and control of the village society.Therefore,this study selects L village in southern Henan as the research object for field research,and discusses the social conditions and specific construction methods of the village’s public structure with the face of the acquaintance society as the entry point.Constructing village publicity is a gradual practical process.This article first takes the acquaintance society as a field of operation,and summarizes the social conditions of village publicity construction in acquaintance society.After investigation and reading the relevant literature,the author believes that face in acquaintance society has the following characteristics: based on long-term human relations,based on the premise of the effectiveness of public opinion,and driven by benign face competition.The above characteristics of face have become favorable resources and conditions for the construction of village publicity.Then,taking village L in southern Henan as the research object,the status quo of the publicity of the village is sorted out from the three dimensions of public communication,public rules,and public spirit.And in-depth investigation of the practice process of face in the village,affirming the importance of face in constructing the publicity of the village.On this basis,further explore the specific operation mode of face-building village publicity in acquaintance society.First of all,in the acquaintance society,between individual villagers and individuals,face as a public exchange resource in the village can produce human relations based on the medium-term and long-term and stable human relationship in the village through giving-deficient face exchange As a bond,face-to-face continuous public interactions make the face-saving behavior of pursuing maintenance public.Secondly,between individual villagers and collectives,there is local consensus and village public opinion.Faces can produce consensus collective pressure based on effective village public opinion,through incentive-constrained face control methods,and act against village norms.Positive incentives for behaviors that conform to village norms,negative constraints for behaviors that do not conform to norms,and consolidation of public rules in villages.Finally,there is face-to-face competition about honor between the collective and the collective of the acquaintance society,relying on the motives of villagers to realize the meaning of life in the village,through competition-transformed face-maintaining methods,making individuals and collectives become face-communities and inspire The subjectivity of the villagers in the village life produces the public responsibility and spirit of the village.Therefore,in the acquaintance society,the endogenous face resources in the village are of great significance for the construction of the village publicity.It is necessary to correctly guide the villagers’ face view and exert the positive function of constructing the village publicity through the face operation method to overcome the adverse effects.
Keywords/Search Tags:Face, Publicity Construction, Acquaintance Society
PDF Full Text Request
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