Research On The Development Strategy Of National Sports Tourism Demonstration Base

In order to promote the full integration of sports and tourism industry and create sports tourism boutique projects,the General Administration of sports and the National Tourism Administration(now renamed "the Ministry of culture and tourism of the People’s Republic of China")organized the establishment of "national sports tourism demonstration base",and announced the first 30 "national sports tourism demonstration bases" in 2017.As one of the first national sports tourism demonstration bases established by the state,Wuzhizhou island tourist area in Sanya plays an exemplary role in the development of national sports tourism destinations.Based on the investigation of Wuzhizhou Island,the national sports tourism demonstration base,this paper applies RMP theory to the research of national sports tourism demonstration base,summarizes the experience and shortage of Wuzhizhou island in the construction of national sports tourism demonstration base,and puts forward the development strategy of national sports tourism demonstration base in the future,so as to provide a reference for the units and departments that plan to apply for the national sports tourism demonstration base in the future In order to promote the sustainable development of the national sports tourism demonstration base,the basic ideas are provided.This paper takes the development strategy of national sports tourism demonstration base as the research object,based on the perspective of RMP theory analysis,using the methods of literature,field investigation,questionnaire,interview and other research methods,through the combination of quantitative and qualitative methods,select Wuzhizhou island as the specific case,and conduct in-depth research on its sports tourism resources,tourist market and products.Through the research,the following conclusions are drawn: the case of Wuzhizhou island is rich in sports tourism resources,mainly water sports tourism resources;strong policy support;its basic supporting service facilities are relatively complete;but there are some problems such as fragile ecological environment and poor accessibility.Wuzhizhou Island Sports tourists have a high overall evaluation of Wuzhizhou island;the information channel is mainly recommended by relatives and friends,and the network information publicity is not prominent;the international popularity is not high;the foreign tourist market is insufficient;and the revisit rate is low.The quantity of sports tourism products is abundant,and the product structure is basically formed;however,the product features are not distinct;the homogeneity is serious;the mining power of cultural connotation is not enough.Combined with the existing problems and advantages,the corresponding national sports tourism demonstration base development strategies are put forward:(1)Resource strategy:strengthen the sustainable development of sports tourism resources;improve the traffic convenience;improve the basic supporting service system and improve the professional service quality.(2)Market strategy:increase sports tourism publicity,make full use of network channels;actively explore overseas tourism market;understand tourists’ preferences and improve tourists’ satisfaction.(3)Product strategy: product innovation,development of diversified characteristic sports tourism products;application or cultivation of large-scale events to enhance influence;sports tourism professional training;5G+VR technology combined to establish a science and technology experience hall.