| At the 2019 National Sports Industry Base Working Conference,Wuhan Economic and Technological Development Zone(Hannan District)was named "National Sports Industry Demonstration Base" and became the first area in Wuhan to be awarded the title of "National Sports Industry Demonstration Base".This article takes the Wuhan Economic and Technological Development Zone(Hannan District)National Sports Industry Demonstration Base as an example,and uses a combination of quantitative and qualitative methods(documentary data method,questionnaire survey method,in-depth interview method,and space-time analysis method).(Mathematical and Statistical Methods)A systematic analysis of the development of the sports industry in Wuhan Economic and Technological Development Zone(Hannan District),a study of the current status of sports industry development in the national sports industry demonstration base,summing up the existing problems,and finally putting forward development countermeasures.The conclusions of this article are as follows:Ⅰ.The National Sports Industry Base of Wuhan Economic and Technological Development Zone(Hannan District)has developed rapidly and has a certain industrial scale.The industrial agglomeration has shown a good development momentum.The sports industry is playing an increasingly important role in the economic development of the development zone.effect.With the support of a series of policies and the guidance of high-end sports events,the development of sports industry in Wuhan Economic and Technological Development Zone(Hannan District)is in a good state of development.2.Wuhan Economic and Technological Development Zone(Hannan District)has perfect sports industry categories,sports fitness and leisure activities,and sports training and education have developed well.Sports fitness and leisure activities,sports intermediary services,and sales of sports products and related products have grown at a faster rate.Fast,but sports information and media services,stadium services need to be further improved.On the whole,the industrial structure is still unreasonable and the core industries are not outstanding enough.Further measures need to be taken to make up for shortcomings and promote development.3.The number of sports venues in Wuhan Economic and Technological Development Zone(Hannan District)is growing rapidly,and the types of venues are relatively complete,which can basically meet the diverse fitness needs of the people.The per capita stadium area is 4.80 square meters,which is much higher than the city’s per capita stadium area of 2.13 square meters.It ranks third among Wuhan’s districts,but the distribution of the venue is unreasonable,mainly concentrated in the northeast direction.The number of venues in each street is quite different,with the largest number of sites(229)and the largest site area(507,671 square meters)in Sha Mao Street Office.4.From the perspective of the spatiotemporal analysis of the sports industry,the development of the sports industry in Wuhan Economic and Technological Development Zone(Hannan District)has fluctuated with time.The overall development trend is to expand and develop into the central area of Wuhan.From the analysis of the turnover density of the sports industry Seeing that the industry scale is gradually increasing,and the industrial agglomeration development is better.From the perspective of the sports industry’s turnover center of mass migration,the development of the sports industry is still tending to develop in the center of the city or the location where the cities intersect.;From the perspective of the 15-minute walk of the sports industry,the sports industry has a tendency to shift to the northeast corner.Ⅴ.Judging from the statistical changes of the sports industry turnover,the main sports service industry of Wuhan Economic and Technological Development Zone(Hannan District)accounts for the development of sports industry turnover,which determines the overall development trend of the sports industry in this area.Its sporting goods service industry has developed rapidly and its turnover has continued to rise.The sports outreach service industry is developing slowly and the growth trend is very low.It is the most underdeveloped and has a small proportion in the entire sports industry category.Finally,the development countermeasures are put forward: adhere to the market-led and government-led development model;rely on sports venues to vigorously develop the sports service industry;revitalize regional sports resources and build distinctive sports projects according to local conditions;focus on training high-tech talents and enhance regional innovation Ability;vigorously cultivate de novo enterprises,and improve the investment promotion mechanism. |
PDF Full Text Request