| In the context of the concept of "village revitalization" put forward by the 19 th National Congress of the Communist Party of China,this article takes the development of the homestay industry in Village A in Zhejiang as a case study to study the path of rural industrial revitalization.Based on the analysis framework of the government’s appropriate guidance and social endogenous ability,the research shows that: Village A’s focus on government-led,enterprise-funding,village-community collaboration,and villagers’ participation has greatly improved the efficiency of village revitalization,not only around the city.Rejuvenation,remote areas can rely on scarce resources to take the road of marketization,activate the vitality of villages,and achieve industrial revitalization.However,there are still problems in Village A that the government cannot accurately control the limits of its guidance.The change of village elites brings about turbulence in village governance,economic interests drive polarization,endogenous consumption caused by the differentiation of villagers,and the impact of the external market environment.Therefore,the implementation of the revitalization of rural industries must rely on the government’s reasonable guidance according to the situation,perfect the system of village governance,open up the "last mile" to promote the implementation of policies,and the villages should play a spirit of teamwork and actively play a market role. |
