Research On Classroom Teaching Design And Practice Of Copywriting Practice In Secondary Vocational Schools Based On Problem-based Learning ——Take PL School As An Example

The development of vocational education has received much attention in recent years,and the introduction of a series of policies has shown the way forward for the current development of vocational education in China.In the context of the "Double High,Double Excellent" and "Three Education Reform",secondary vocational education not only needs to help students build up a solid foundation of knowledge and skills,but also to cultivate their abilities to acquire new knowledge on their own,learn through cooperation and inquiry,and analyse and solve problems.In some of the secondary vocational schools in China,the course on "Copywriting Practice" combines practicality and comprehensiveness on the basis of the integration of science and practice,but in the current classroom teaching process,there are still problems such as traditional and rigid teaching design,the content of teaching being out of touch with reality and the rigid teaching process.In order to further improve the classroom teaching design of Copywriting Practice,improve the quality of classroom teaching and promote the overall development of students’ comprehensive quality,this study refers to a student-centred,problem-based teaching concept-PBL,and explores how to optimise the teaching process under the guidance of PBL.Under the guidance of PBL,this study explores how to optimise the classroom teaching design of "Copywriting Practice" in secondary schools,so as to effectively improve the teaching effect of the classroom and enhance the quality of students’ learning.The main contents of this study include the following aspects: Firstly,through the literature research method,we grasp the current situation of PBL research at home and abroad at a macro level,define the core concepts and sort out the theoretical basis.Secondly,we adopt the observation method and questionnaire survey method to analyse the current classroom teaching situation of "Copywriting Practice" in PL schools,summarise the specific problems in the teaching subject,teaching design and teaching implementation,and explore the advantages of PBL classroom teaching activities.Thirdly,on the basis of the preliminary analysis,the classroom teaching design of Copywriting Practice is developed based on the PBL concept,focusing on the establishment of teaching objectives,selection of teaching content,teaching process and implementation of teaching evaluation,etc.The principles and ideas of classroom teaching design are summarised.Fourthly,PL schools were chosen as the target of the action research to carry out classroom teaching design and teaching application practice based on the summarised teaching design principles and ideas,and to analyse and evaluate the effectiveness of classroom teaching implementation by means of controlled experimental analysis,and to put forward teaching implementation suggestions for PBL classroom in the summary reflection.The action research shows that the design of teaching based on PBL and its application in classroom practice can help improve the quality of classroom teaching and students’ learning,contribute to the development of learners’ motivation and enthusiasm,foster the development of students’ sense of innovation and creativity,collaboration and communication,promote the internalisation of what they have learnt,effectively improve students’ practical application skills,effectively develop their problem The course will help students to learn to analyse and solve specific problems with the help of the content they have learnt in their practical lives and in the future workplace.