"Shi Cui" Culture Center—A Study Of Yun Nan Folk Crafts’ Modern Business Model Innovation

Industrial development Folk Craft is influenced by era of globalization and the era of mass culture consumption, as an important part of the development of local cultural industries. In recent years have been given rise to academic interest. Capital, network technology and modern business model has become an important power to boost folk craft’s development. To Traditional ethnic crafts, academics almost concerned that their cultural values, craft skills, local industrial development path, the creative design process of traditional national ethnic crafts, the interaction of traditional crafts between tourism crafts. In the aspect of modern business model include modern financial capital like raise funds, and through modern network platform supporting have few studies. "Shi Cui Dian cultural center" as a modern cultural and creative enterprises. It aims to boost a local traditional ethnic folk craft industry development, in recent years, consolidate raise public funds, technology platform, enhance creativity, continue to attract capital, technological creativity, integration and mining Folk crafts resources to extend Folk crafts market space, research and development to enhance the function and value of Folk crafts, exploring folk crafts modern business model, caused the market attention, it has been the local and national level of interest and support, become a new direction of folk craft industry.This paper based on the investigation of "Shi Cui Dian Cultural Center", through the basis of participation, observation, interviews, focusing on the "Shi Cui Dian Cultural Center" exploring that to folk crafts construction of modern business model. Paper first subject introduces and analyzes the traditional production organization Folk Crafts, combing local features of folk craft traditional business model; the second most analyzed and demonstrated the value and significance of modern business model constructed by Shi Cui; The third part of paper include through analyzing the drawback of Shi Cui, exploring the Shi Cui business model for the development of Yunnan Folk crafts inspiration and reflection. Influenced by globalization and modern information technology support, this paper discusses how to effectively configure equity funds, government support funds, market resources, traditional crafts cultural resources, modern network technology and other theoretical and practical issues, also try from the traditional Folk crafts modern business model construction, point of view, a number of studies of uncertainty and crisis Folk crafts modern business model implied. The creative of this paper is:from a case caused by local and national attention and support, there is some basis for the development of rational analysis, to explore the era of globalization, local folk crafts since the industrial development of the specific issues with a view to further propose and discuss academic theory initiator of Folk crafts modern business model construct.