Analysis And Business Model Of English Learning App Improve Research

In the Internet era,the networking of information and social network has become the accelerator of educational informatization,gradually changing the management organization structure and operation strategy of the traditional business model,and bringing the intelligent learning mode with a stronger sense of experience to users.Especially with the rapid development of mobile communication technology,users regard various online learning apps as ideal learning tools.This paper takes LAIX as an example to explore and study the business model of English online learning APP.This paper mainly adopts the business model canvas model theory to compare and analyze online education "unicorn" enterprises and summarize the development advantages of high-quality online education enterprises.Taking LAIX,a leading enterprise of English learning APP,as an example,this paper compares the development advantages of high-quality online learning enterprises with LAIX,finds out the problems existing in its business model,and proposes to optimize its business model into a more complete business model of "B2C+B2B+C2B+B2B2C".In other words,on the existing basis,the teaching technology level of AI teachers should be optimized by increasing its value provision,key business,broadening the cooperation scope of important partners and channels and channels,so as to attract more target customers,stabilize customer relations,effectively increase revenue,and reduce the loss of enterprises.It is mainly reflected in the following aspects:First,provide users with learning and communication products and services with "visible learning effect and personalized experience of users";Secondly,based on the AI advantages of LAIX,the input learning products of the existing APPS are optimized and the differentiated competition strategy based on users is adopted to make the learning courses more flexible and personalized.Third,increase knowledge output exercises and real-time communication and interaction channels for users to consolidate knowledge achievements and improve the transformation effect of knowledge achievements;Fourth,integrate immersive scenario simulation into virtual reality technology,strengthen the language learning environment of the mother tongue,increase the learning interest in many aspects,and fundamentally change the user’s learning state;Fifth,through the cooperation between enterprises and well-known universities and high-tech enterprises,the teaching level of AI teachers can be optimized and improved to make up for the shortcomings of AI teachers compared with human teachers.Sixth,expand business operation channels and cooperate with offline educational institutions for mutual benefit and win-win results;Encourage users to make content together with third-party enterprises and LAIX to attract more learners and users and jointly promote user growth;Seventh,pay attention to user needs,continuously interact with users through various channels,stabilize customer relations,keep customers using products and services and satisfaction while increasing the number of users,and realize enterprise value,promote the profit growth of Internet English education enterprises.