Research On Ethical Issues Of We Media Based On The "Ms Yeah" Incident

We Media,a new form of media with the main purpose of disseminating information,based on the rapid development of mobile communication devices and interactive networks,combined with short video,live broadcast,social networking and other ways,provides many new development elements for people’s modern network use,and thus produces a large number of bloggers with We Media platform as the focus of career development.Since then,We Media has been divided into three types of moral subjects:platform,blogger and user.There are differences in the purpose,mode and current situation of using We Media among them,but they are closely related.Taking the "Ms Yeah" incident as an example,this paper analyzes the responsibility from the perspective of public opinion,legal provisio ns and traditional ethics,and interprets the ethical issues reflected in the incident,especially focusing on the phenomenon of blind imitation by minors.At present,the phenomenon of "imitation of others’ rights" and "misexpression of others’ rights" are mainly caused by the excessive ethical reporting of the media in our country.O n the one hand,we need to understand the causes of We Media anomie,on the other hand,we need to discuss the theoretical differences behind the problems,namely,the problem of "is" and "should",the dilemma of "justice" and "benefit",and the difference and unity of public morality and private morality.The long-term and healthy development of We Media can not lack the internal motivation of We Media ethical behavior.The cultivation of ethical consciousness can start from the five principles of never harming principle,pursuing moral consciousness,unifying freedom and responsibility,taking people as the goal and pursuing justice.At the same time,the key to the final realization of We Media ethical awareness still lies in the platform,bloggers and users.In the future,we can not ignore the necessity of developing the ethical awareness of minors.