Media Ethics Research Of Ethical Dilemmas

In today's information age, med ia increasingly influence audiences individ ualcognitive and value judgement med iation, however, with the rapid development ofcommunication technology, the conflicts of med ia and socia l are also increasinglyevident, there was a series of ethical dilemmas: some of the med ia insist on objectivity,ignoring the value of the principle of pursuit, exhaustive catalogue of phenomena;med ia industry, to the pursuit of economic interests in and departure from the rationa lbasis of a paid-for news, med ia ma nipulation of flood ing; some abuse of freedom ofthe med ia and the invasion of persona l privacy, the address portion of the audience 'right of both parties gain; for the above ethical challenges, China med ia must payclose attention to the rapid development of communications technology to the benefitof both the socia l costs and the dissemination of the process of interest.Behind the formation of mora l challenges not only show strong practica l reasons,but also profound the oretica l reasons:med ia objectivity required med ia practitionerswith "Yes "principles to seek news of absolute objective truth, and the med ia valuebasis "should be" principles require news reports on the basis of the objective truth ofhuma ne care and education on the audience and probation, both because of theconflict and should come down so; accompanied by med ia marketing group ofdevelopment, the me dia have ma ximum economic interests in the first place, the fina l"utilitaria n utility" in the first place, and ignore the med ia's own mora l obligations, itsroot causes of conflict is a mora l and utility of; the med ia in order to meet part of theaudienc e's right to meet the entire community to get more information on the use ofits freedom of speech for the pursuit of public interest, in line with the internaldema nd, public mora lity and respect of privacy is respect for private life of mora l, incompliance with the privacy requirements of the internal conflict, both of whichorigina te from ethics and persona l mora lity of difference and unity.In a profound analysis of ethical dilemmas arising on the basis of origin, to comeup with a solution to these challenges: the principle of objectivity in the med ia and thevalue of the principle of conflict caused the exhaustive report recorded " false news ",and this requires focusing on the implementation of the principle of objectivity in themed ia; the med ia value principle and economic interests to pursue conflict caused a" med ia control "," paid news "wid gets, this requires strengthening med ia ma nipulationof ethical regulation, to eradicate the paid news as well as strengthening the autonomyof the med ia workers; med ia freedom of expression and privacy imbala nce caused apublic right to information and privacy, ethics and persona l mora lity of conflict, thisrequires strengthening public interest priority principle, interest coordinationprinciples establish the principle of.