As a technology,intelligent algorithm has played a great role in the field of network news communication.It has unique advantages in understanding user needs,improving audience reading experience and realizing accurate delivery.With the rapid development of Internet technology,the intrinsic value attribute of algorithm gradually appears.As a technical ethics,Intelligent algorithm ethics plays a central role in the whole process of network news dissemination.But at the same time,the excessive application of "Intelligent algorithm" also brings a series of ethical anomie problems: the "information cocoon room" caused by intelligent algorithm will continuously enhance the "echo room" effect and aggravate the phenomenon of group polarization;Aggravating the destruction of the ecological balance of the news circle;The alienation of intelligent algorithms forces frequent infringement events and even challenges the audience’s information security;Intelligent algorithms cause the alienation of flawed values,which leads to the exposure of false and vulgar content of online news,Intelligent algorithm control hot search and create so-called public opinion,and so on.This is mainly caused by three aspects: from the perspective of intelligent algorithm itself,intelligent algorithm has produced the deviation of "rationality" in the field of news communication;From the analysis of the actual situation,because of the temptation of capital,innovation must bring new benefits;In terms of regulation,because the ethics of the real world lacks a systematic algorithm regulation system in the virtual network world.Through the investigation of Dajiang news client,Jiangxi news client,Jiangxi video mobile news,civilized Jiangxi client,political Jiangxi client,Jiangxi French media bank client,today’s headlines,Phoenix News client,time news client and Northern network publishing system,we obtained first-hand information and worked with Intelligent algorithm designers Based on the ethical survey of each subject and the Intelligent algorithm of ethical responsibility,we actively investigate the ethical responsibility of each subject,and propose the ethical responsibility algorithm of each subject,so as to establish the ethical responsibility algorithm of the network,Explain the correct Intelligent algorithm ethics and morality from the internal acculturation of the subject. |