Research On The Application Of Chinese Traditional "Fu" Culture In IP Image Design

As an important part of Chinese folk culture,"Fu culture" has unique cultural and artistic value.People place their yearning for a better life in the auspicious symbols.This paper studies the design practice of Chinese traditional Fu culture in the IP image mascot,and uses the methods of literature research,case analysis and graphic analysis to analyze the connotation and artistic characteristics of Fu culture This paper studies and analyzes the application value,deeply excavates the cultural connotation,integrates the aesthetic concept of modern people with innovative forms of expression,puts forward the fusion method of blessing cultural elements and modern graphic design,so as to make the traditional culture take on a new look,and summarizes the creative ideas of traditional blessing culture in IP image design,so as to contribute to the research in this field and make more and more people happy More and more people understand Chinese traditional culture of happiness.