Research On IP Image Design Based On Li Zhou Traditional Culture

The long-standing civilization of the Chinese nation is a cycle of our daily life.In people’s daily life and economic activities,people’s language,eating habits and way of thinking are all influenced by ethnic culture.With the rapid development of modern science and technology in our country,cultures of different regions have formed,which also makes some cities’ intangible cultural heritage,folk customs,architecture,food and other cultures face the dilemma of inheritance and development.The urban cultural expression is relatively simple,traditional The inheritance of culture is facing huge challenges.This paper mainly interprets the traditional ethnic culture of Lizhou by means of case analysis and experience summarization,analyzes the conformity of the traditional culture of Lizhou,and designs the visual image and cultural creative products.From the aspects of cultural expression,regional characteristics,emotional appeal,etc.,it interprets and analyzes the traditional culture of Lizhou,and extends and develops creative designs with local characteristics.On the basis of on-the-spot investigation of the traditional culture of Lizhou,the cultural symbols of Lizhou are summarized to demonstrate the unique charm and humanistic atmosphere of the traditional culture of Lizhou,which can better show the aesthetic taste and emotional appeal of the current public groups.Through the interpretation and reinterpretation of Lizhou’s traditional culture,contemporary designers pay more attention to the inheritance and promotion of traditional culture,and inherit and innovate traditional Chinese culture from point to point,so that the public can experience it in the process.The profound cultural heritage of the Chinese nation enhances the sense of identity with the traditional culture of the ethnic group,and shows the unique vitality and artistic flavor of the ethnic culture.The innovation of this paper is an in-depth interpretation of the traditional culture of Lizhou.On this basis,combined with the needs of the current cultural market,an IP image that satisfies the public’s aesthetics is designed,and a creative product form is derived;While displaying the traditional culture of Lizhou,it is also combined with the trend of the times,so that the IP has strong local characteristics and distinct vitality.