| Chinese traditional festivals precipitate the profound historical culture and folklore connotation of the Chinese nation,and the development of traditional festival culture should not only closely link the daily life of the masses,but also closely connect with the pace of the times.With the popularity of mobile Internet and smart phone,network social,especially mobile Internet social,began to rise.In network social,the use of network emoji is particularly common.As a carrier of user emotion and symbolic meaning,it brings interest,vividness and convenience to network social,and has become a widely used social language for the masses.But at present,the network emoji design with the theme of Chinese traditional festival is not systematic enough,does not cover our traditional festival comprehensively,the design content also emphasizes the entertainment too much,does not fully reflect the Chinese traditional festival culture connotation.In view of this phenomenon,based on the study of the connotation of Chinese traditional festival culture,the author analyzes the characteristics of network emoji from the perspective of semiotics,linguistics,social psychology and aesthetics,and finds the combination point between network emoji and Chinese traditional festival culture.Through the combination of theoretical research and design practice,the author creates the network emoji image with the traditional festival as the theme,and tries to integrate the Chinese traditional festival culture into the contemporary network social activities organically,and to explore the dissemination mode of Chinese traditional culture in the new era.The article mainly starts from two aspects,one is the network emoji and the Chinese traditional festival culture theory research,mainly revolves around "the emoji and the Chinese traditional festival culture analysis,the two unifies the analysis ";the other is the Chinese traditional festival culture emoji design practice part. |
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