Blessing Culture In The Packaging Design Of Intangible Cultural Heritage In Huaiyang

Blessing culture is an important part of Chinese traditional culture,with the history of the changes and development,interpretation of a broad and profound culture.Its profound cultural connotation and a variety of forms of expression,to provide modern design infinite source of creation and inspiration.To explore the cultural value and aesthetic value of Blessing culture,and apply it to modern packaging design,which will help to enhance the cultural connotation and aesthetic mood of packaging,so that packaging can be more quickly and effectively recognized and accepted by consumers.Intangible cultural heritage is preserved from a region,a deep traditional culture of a nation,a long history of development,handed down,is to understand a nation,a culture,a history,a region of fresh ways and means The Intangible cultural heritage is rich in historical and cultural and spiritual heritage value,is a huge historical and cultural wealth.Therefore,the protection of intangible cultural heritage is the deepening of the protection of cultural heritage,but also the world's attention to the national culture and social development of the practical needs.To strengthen the protection of intangible cultural heritage heritage,the key lies in the "talent",the focus is "vitality",through financial support,promotion,etc.,to mobilize the enthusiasm of the successor,while not changing its spiritual and cultural connotation,Products for appropriate packaging,display and marketing,in the market to create demand for the inheritance and development of non-heritage products to create more space.In the protection,inheritance and development of intangible cultural heritage,the inheritance approach plays an extremely important role,from the perspective of design,to explore the inheritance of intangible cultural heritage,through the packaging design to broaden the propaganda of non-heritage products,there are important The theoretical value and practical significance.In this paper,Huaiyang non-product packaging design as the main research object,to Blessing culture as the starting point,trying to explore the Blessing culture and Huaiyang non-product packaging design of innovative methods to enhance the Huaiyang non-heritage packaging culture connotation and Aesthetic mood,thereby increasing its value-added products.Based on the overview of the design of Blessing culture and Huaiyang non-product packaging,this paper analyzes the present situation of packaging design of Huaiyang non-heritage products,and expounds the application value of Blessing culture in Huaiyang non-product packaging design.In symbolic theory,This paper analyzes and studies the evolution of Blessing culture and the evolution and innovation of Blessing culture in packaging design.Based on the theory,this paper focuses on the application of Blessing culture in the design of Blessing culture.Principles and Methods of Packaging Design for Huaiyang Non-legacy Products.Finally,taking Huaiyang non-product mud mud dog packaging design as an example,the Blessing culture in Huaiyang non-heritage packaging design application of the specific analysis and research.Hoping to use this for the relevant design research to provide reference for the cultural development of Blessing culture and non-heritage products to promote efforts to promote.