Theoretical Research On Chinese Traditional Fu Culture And Transformation Of Contemporary Design

Chinese traditional blessing culture is one of the unique folk cultures of the Chinese nation.In the era of globalization,western popular culture has flooded in,and the excellent traditional Chinese culture has increasingly highlighted its significance and value.Under the situation of China’s rapid economic development,it is particularly important and urgent to revitalize Chinese style design,and Chinese traditional blessing culture is undoubtedly one of the entry points.To deeply understand and grasp the essence of Chinese traditional blessing culture can not only be regarded as the accumulation of the development of traditional Chinese material culture and spiritual culture for many years,but also make it fully adapt to the development of contemporary visual communication design.This paper takes Chinese traditional blessing culture as the research object,studies the relationship between Chinese traditional blessing culture and contemporary visual design from its background,modeling characteristics and other aspects,including its value in contemporary design and application methods in contemporary design.Through its form and meaning to express the contemporary design connotation of Chinese traditional blessing culture.