Research On The Competitiveness Of Shangahi Cultural And Creative Industry From The Perspective Of 3T Theory

With the retreat of the industrial era,creative economy era began,in this day and age,the development of cultural creative industry has become an important impact on regional economic,social.Accompanied by the creative ability is an important decisive role for urban competitiveness.The ascension of City cultural and creative industry competitiveness has become a strategic development needs of the city.In the new era,If Chinese cities want to occupy a dominant position in the international community,it is the key to enhance the comprehensive competitiveness of cities and enhance the competitiveness of urban cultural and creative industry.Shanghai enjoys a certain popularity in the world and is recognized by the international community as a Chinese city.To enhance the competitiveness of Shanghai’s cultural and creative industry will be a good opportunity for Chinese cultural and creative industry to go global.3T theory is the famous development theory of cultural and creative industry proposed by Richard Florida.It takes talent,technology and tolerance as the main factors driving the development of creative cities.The elements of 3T are also closely related internally.A tolerant environment can attract creative talents,and the gathering of creative talents can bring technological innovation,while the role of creative talents and technology will also increase the tolerance of the city.Based on the 3T theory,this paper studies the degree of influence of three creative indicators on the competitiveness of Chinese urban cultural and creative industry,so as to get the countermeasures to improve the competitiveness of Shanghai’s cultural and creative industry.This paper uses qualitative analysis method,from the macro and micro perspectives,combined with relevant statistical data,explains the policy environment,social environment,economic environment and technological environment of Shanghai’s cultural and creative industry,as well as its internal advantages and disadvantages,and external opportunities and threats,and analyzes the development status of Shanghai’s cultural and creative industry.From the perspective of creative talents,technology and tolerance,this paper illustrates the development status of Shanghai’s dominant cultural and creative industry.It reflects the development results and problems of cultural and creative industries in Shanghai.And then using quantitative analysis method,such as the "3Ts" creative evaluation index,the index of Chinese city culture industry development at home and abroad on the basis of the evaluation index system of creative cities,based on the theory of 3T indicators as the main backing,according to China’s national conditions,refer to the calendar year statistical yearbook data,build the urban culture creative industry competitiveness index evaluation system,and through the horizontal contrast between the city and the longitudinal comparison on the timeline,and collection of evaluation indexes according to the statistics,use the analytic hierarchy process(AHP),to construct judgment matrix,it is concluded that affect Chinese urban culture and creative industry competitiveness decisive factor,and the advantages and disadvantages of Shanghai compared with other cities,so as to better understand how to enhance the competitiveness of Shanghai’s cultural and creative industries.In conclusion,through the study of this article,a clear cultural creative industry of our country city competitiveness influence factors,a comprehensive analysis of Shanghai industry development present situation,design a suitable for our country the city cultural and creative industries competitiveness evaluation system and calculation model,a targeted countermeasures in Shanghai culture creative industry competitiveness is given,for the city’s cultural creative industry to accelerate the development of our country and abroad,to the international,to provide theoretical basis and practical reference value.