Investigation Of Cultural And Creative Industry Competitiveness In Shandong Province

Sociologist Alvin Toffler predicted that the future is the era of creativity, andpeople who mastered the creativity can dominate the world! Cultural and creativeindustries developed rapidly in this background, where the information economydeveloped rapidly and the industrial structure optimized continuously. Cultural andcreative industries creatively combined culture, business, art, media, design,consulting and other activities together, based on culture, used the modern means ofcommercial, united all of various industrial sectors through people’s creativity. As aresult, higher level consumers’ material and spiritual needs are satisfied, productsand services are overall value-added.With the continued development of global economic integration, cultural andcreative industries have become the new ‘weapon’ of developed countries to occupythe commanding heights of the world economy. And for China, the development ofcultural and creative industries has become the most significant method to help usachieve the transition from the mode of "Made in China" to the mode of "Idea inChina". Therefore, to promote the development of cultural and creative industries isthe strategic choice to enhance the upgrading of industrial structure and change theeconomic growth mode in Chine. As the largest province of the cultural resources, thedevelopment of cultural and creative industries in Shandong province also needs to bepaid great attention to.Firstly, by learning from the research of the cultural and creative industries athome and abroad, this paper defined the cultural and creative industries. And then,based on the reality of China, this paper made an industrial division of the cultural andcreative industries. Secondly, by analyzing the current development of the cultural and creativeindustries in Shandong Province, this paper selected two perspectives which areindustrial structure and influencing factors to evaluate the industrial competitivenessof the cultural and creative industries systematically. On one hand, in the study of theindustrial structure of the cultural and creative industries, this paper learned from theTraditional Industrial Structure Optimization Theory and the evolution of cultural andcreative industries in Europe, used the Shift–Share Method, analyzed the data ofindustrial structure about the cultural and creative industries in Shandong and China,and made a conclusion on the industrial competitiveness of the cultural and creativeindustries in Shandong Province compared with China’s average level. On the otherhand, in the study of the influencing factors of the cultural and creative industries, thispaper learned from Michael Porter’s Diamond Model and Exponential Model of theEuropean Creativity, built the regional industrial competitiveness evaluation systemapplied to the cultural and creative industries, used the Factor Analysis and statisticalanalysis software SPSS19.0, analyzed the data of influencing factor about the culturaland creative industries of China’s31provinces, municipalities and autonomousregions, and made a conclusion on the industrial competitiveness of the cultural andcreative industries in Shandong Province compared with other provinces.Lastly, based on the existing questions of the cultural and creative industries inShandong Province, this paper proposed the corresponding countermeasures andsuggestions, and made relevant conclusions.