The Application Of Regional Culture In The Design Of Liquor Brand Image

With the continuous expansion and development of the liquor market in China,product competition has gradually transformed into brand competition.But due to the homogenization of liquor products and the blind follow-up of packaging,most of the liquor brands in the market are similar in image and lack distinctive brand personality characteristics.However,Regional culture has unique differences and it is the time and space that consumers are familiar with and agree with.Integrating regional culture into the design of liquor brand image can create a brand image of liquor with cultural connotation and local characteristics.This study takes regional culture as an entry point to explore the trends and strategies of liquor brand image design,aiming to provide effective advice on the differences and cultural characteristics of liquor brand image design.This study takes regional culture as an entry point to explore the trends and strategies of liquor brand image design,aiming to provide effective advice on the differences and cultural characteristics of liquor brand image design.At the same time,the regional culture is abstract.It needs to be visualized through objects.The visualization and visualization of the liquor brand image can be intuitively propagated and promote regional culture.Regional culture has the characteristics of diversity,inclusiveness,and inheritance.The wine culture has a long history in China,and its origin is a kind of cultural consumption.In order to understand the relationship between regional culture and liquor brand image design,and to further explore the application strategy of integrating regional culture into the design of liquor brand image,this study pointed out that regional culture is a unique brand image through data collection,field research and other methods by data collection,field research and other methods.It also provides a theoretical basis for the creation of brand image of liquor under the perspective of regional culture.Based on field visits and investigations and case studies,the development trend of liquor brand image design was summarized,and constructivelypropose regional application strategy in liquor brand image design,that is,a strategy of vivid image,liquor,and emotion.On this basis,combined with the design practice of the Fengming Tower brand image,the present situation is analyzed.After analyzing the Xuzhou regional culture,the brand is repositioned according to cultural orientation,The symbol of Xuzhou regional culture was refined and applied to the visual design of the brand image.Finally,the brand story was refined and disseminated in the regional culture,and the brand image redesign practice research of Fengmingta was completed.