The Application Of Visual Symbols In Regional Brand Design Is Based On The Brand Image Design Of Jimo Agricultural Products

Taking the brand design of "Eat instant ink" as an example,this paper explores how to highlight the individual differences of agricultural products in the process of brand construction,and how to combine local culture with the aesthetic pursuit of the public.To solution to practical problems that exist in the product design to provide reference,through the design scheme,realize "feeding cieme" cultural connotation and the value of the brand,build can meet the market demand is consistent with the brand image,has the feasibility,timeliness and innovative brand image specification,fully examine the rationality of the theory,the validity.Under the promotion of market economy and diversified design concept,the market competition is more and more fierce.Agricultural products with regional characteristics failed to highlight their own brand characteristics in the construction process,unable to meet the material needs of consumers.The design research to inherit local culture,the pursuit of economical and practical products as a starting point,in the concrete research process,the first right to successful brand of agricultural products at home and abroad to collect and analyze the case,and through the field research cieme agricultural products brand the shortcomings of the market situation for the present brand to provide reference for reference in the construction.Secondly,through collecting materials and field research,I deepened my cognition of brand design and the understanding of jimo regional cultural background,extracted visual design elements,combined with the regional characteristics of agricultural products and brand cultural background,used modern design language,hand-painted and digital design methods,etc.Creative design with jimo district regional characteristics of agricultural products brand visual image.Through this study can provide cieme region characteristic agricultural product brand shaping with feasible theory basis,aims to expand the market in the process of improving consumer recognition of regional characteristics of agricultural products and regional culture,and in the design practice effectively rooted in local culture at the same time,make a design to achieve product personality,And in line with the contemporary consumer aesthetic taste of personalized brand image integration requirements.