Research On Brand Image Design Based On Regional Culture

The paper,based on the regional culture and brand image design,taking the Grand View Garden of Fujian opera as the practical case,carries on the design,creation,and research.The paper explores the relationship between regional culture and brand construction,fuses cases,and analyzes the regional cultural brand in Fuzhou.The author combines the pattern of Fujian Opera Grand View Garden,draws up the idea of brand image design,refines the specific cultural elements of Fujian Opera,focusing on the design of brand image use,and analyzes the market situation and public consumption psychology ornentation of the regional and cultural brand image design.At the same time,combining with the successful cases of domestic regional opera brand image,the paper explores the design idea of the combination of regional culture&the elements with artistic characteristics and the image design of Fujian Opera Grand View Garden,and determines the thinking in brand image element localization of the Fujian Opera Grand View Garden,even specifies the brand image design goal.The new brand promotion mode is to settle the brand image design into the regional tradition and humanistic characteristics to make the regional traditional culture be presented in a new visual form.This is not only is an attempt,but also for interjecting new idea into the regional opera brand image design exploration.