| In the background of national support to the development of rural tourism,the brand competition of rural tourism destinations has gradually become the core of tourism market competition.The visual sense is the most intuitive way to perceive things.And the visual image design of tourism brand has become the priority in brand strategy.The figure is a carrier that brand can build effectively.The process of brand and the image build is complementary and inseparable.Through the field investigation of Tuole Village,Panzhou City of Guizhou Province,this research is used brand strategy to provide theoretical support for the visual image design,collecting the factors of natural geographical environment,history,folklore,fusing communication,tourism and other multi-disciplinary knowledge and doing the image design research of "Eat in Tuole".This paper summarizes and analyzes the brand value expression and cultural value support of the image design of "Eat in Tuole" in this region.At the same time,combined with the current situation of the visual image design of Tuole Village,this paper proposes the design concept,principle and method,explores and integrates the symbol elements of various regional cultures and scattered food resources,extracts and converts them.The elements are applied to the basic design and application design of the brand visual image system for fully demonstrating the brand personality and creating a distinctive rural tourism brand visual image.This study aims to integrate rich regional culture and food resources into the brand image of rural tourism,conveys the wonderful vision of Toule Village with eating as the way and spiritual enjoyment as the goal by the brand concept and brand story,stimulates the motivation of target consumer groups to travel and complete tourism actions,and helps the development of Toule Village tourism industry.At the same time,from the perspective of design,it finds the shortages and needs of rural tourism development,finds the new ideas for solving problems,and provides examples for rural tourism brand construction. |
