Research On The Application Of Regional Cultural Elements In Tourism Brand Image Design

China has a vast territory,different geographical environment and many ethnic minorities.The people of all ethnic groups have created colorful regional cultural contents in different productive labor backgrounds.They are the background of China and the rich nourishment that drives social and economic development.It is of great significance to protect and develop them.However,with the development of global integration,the traditional regional culture is gradually homogenized under the impetus of the economy,and the humanistic spirit of the inheritors is constantly weakening.How to get rid of the stereotyped tourism perspective,regional culture provides valuable resources for modern tourism design.Jing nationality is the only marine ethnic minority located in the southwest border of China.The natural scenery and unique cultural customs of the three islands have bred its unique charm of multiculturalism.The three islands of the Jing nationality are rich in regional culture,including the material culture represented by the Hanting and costumes of the Jing nationality;the behavioral culture represented by the single stringed qin of the Jing nationality,the singing of the Jing nationality,the mum of the Jing nationality and the sacrificial dance;the inner culture represented by Jing nationality Ha Festival,marine culture and border culture.How to make its cultural elements inherit and develop through the renewal dimension of tourism branding on the basis of continuing the traditional connotation is the main purpose of this paper.This paper takes the three islands of Jing nationality in Guangxi as the research object,combines literature research,questionnaire survey,field investigation and other methods to sort out the traceability,tourism resources and regional culture of Jing nationality.Through the interpretation of the form,color and meaning of Jing nationality cultural elements,it analyzes the common artistic characteristics of its own cultural interpretation,belief in animism and national cultural identity.By using the transformation design method of the expression layer,action layer and perception layer of the regional culture of the three islands of the Jing nationality,a system brand including brand concept,cultural language,brand identity,visual image and behavioral service is established.The development and shaping of tourism brand image needs to focus on the basic tourism resources and regional culture such as material culture,behavior culture and perception culture.According to the design strategy,interviews and questionnaires are conducted to extract high-profile and popular elements,which are reasonably applied to the design,so that our long-standing Chinese culture can be continuously inherited,and the artistic value and economic value of tourism resources can be realized.