Yanghe Wine Brand Visual Image Creative Design Ideas

Liquor--a unique drink and a cultural carrier(symbol).Originating from Suqian,famous as a birthplace for fine liquors,Yanghe was awarded the gold medal at the Panama World Fair in1915 and has been certified for its mild taste by experts nowadays.While liquors such as the "Blue Storm" have become part and parcel of Yanghe’s brand culture,Yanghe must continually innovate and renew its iconic taste.To bring their consumers ever fresh and unique tastes,the brand must bring out creative designs and tweak its image,while enriching the brand’s core culture.This thesis discusses and analyzes Yanghe’ visual images and its strengths in terms of visual design,and proposes a structure for innovative design.Firstly,it will explore the design’s background and symbolism,in addition to the current state of liquor brand visual image designs in and outside of China.It then analyzes Yanghe’s iconic brand culture,including the brand’s advertising and packaging designs,in depth.Finally,it explores methods to fully make use of Suqian’s "liquor culture" design elements and resources,following principles of design,to smoothly combine its design elements and forms.An innovative new visual image for Yanghe is designed,combining traditional and modern elements and taking inspiration from the Chinese character "洋";Advertisement and packaging designs utilize elements of popular folk song "金木水火土",combined with Suqian’s unique brewing feature and local culture,forming a new image of the brand;From particularity,it is to target the customers at different age and gender.Finally it describes the future on the design of innovative visual image for Yanghe’s brand in the thesis.