Research On The Design Of Cultural And Creative Products In Qingdao Liyuan

Unlike Beijing’s courtyards,Shanghai’s alleyways and Fujian’s Tulou,the Liyuan are a combination of Western-style houses and Chinese courtyards,a typical combination of Chinese and Western cultures.In the context of the colonial occupation,the Germans forced the former inhabitants of Qingdao to move north to the Dabaodao area to facilitate the zoning system,forging the Liyuan residential form,which combines commercial and residential housing.As a witness to Qingdao’s history and a bearer of the city’s memories,the lizards have not only architectural and artistic value,but also cultural transmission value.This paper takes the visual elements of Qingdao’s Liyuan as the object of study,and develops cultural and creative products that integrate the cultural characteristics of Qingdao’s Liyuan,not only as a condensation of the culture of the Liyuan,but also as an important role in establishing the image of the city’s historical district and passing on local history and culture.The aim of this paper is to analyse the historical background of the formation of Qingdao’s Liyuan through literature research and case studies,and to research and summarize the cultural symbols and emotional memories embedded in the Liyuan,opening up a new perspective on the design of cultural and creative products.The research investigates the current situation of the cultural and creative market,analyses the problems of Qingdao’s Liyuan cultural and creative products,summarizes the design methods and expressions of Liyuan cultural and creative products,and establishes the design positioning of the products.Through the design of Liyuan cultural and creative products,it will give them a unique emotional value,better meet the aesthetic and emotional needs of consumers,deepen the public’s understanding of Qingdao’s Liyuan culture,contribute to the inheritance and protection of Qingdao’s Liyuan culture,show the vitality of Liyuan culture and art,and achieve the purpose of spreading Liyuan culture and reshaping the Liyuan neighbourhood.In summary,this paper analyses,refines and organizes the historical background and cultural connotations of Qingdao’s Liyuan.The paper explores the cultural and creative products with the culture of Liyuan and shows the cultural characteristics of Qingdao Liyuan,which has a positive effect on enhancing the value of the cultural and creative products.