Research On The Application Of Visual Image Design Of Urban Cultural And Creative Products

With the rapid growth of China's modern economy,culture and scientific and technological strength,people's requirements on material living standards have been gradually improved.The rapid development of science and technology has facilitated the development of transportation and increased people's disposable income,making the development of China's tourism industry in a golden period of development.China's tourism industry has been developing continuously since the reform and opening up 40 years ago,and tourism has become the first choice of Chinese residents for leisure and entertainment.The consumption enthusiasm of Chinese residents for tourism continues to increase,thus the advent of the era of mass tourism in China enriches the functions of tourism,and the supply system of tourism is constantly improved.At the same time,the tourism memorial cultural and creative product industry representing a city is also expanding and expanding.A city's internal culture,is a tourist city of essence,in tourist souvenirs,reflect the current city culture can fully show that the history of the city and the city's main features,so the local tourism culture combined with modern design,is the trend of the modern culture industry development,is also important to designers of relevant design class industry one of the important direction.In recent years,China's cities,and the design of the product has obvious progress,but in the process of the design of many cities,blind pursuit of speed,but neglected the main characteristics of a city itself,ignore the city's main intrinsic cultural charm,thus appeared one thousand tourist city in China the same situation,it's very difficult for a city to create their own unique style and features.Through the interview and investigation of cultural and creative products of Qingdao city image,the author finds that Qingdao,as a tourist city,has a large number of urban cultural and creative tourism products,but there are some problems in product quality in different scenic spots and uneven design level.Although some scenic spots extract and quote some local cultural and visual elements of Qingdao,and then produce a batch of tourism cultural and creative products,the overall scale of cultural and creative products in the city is not comparable to that of wholesale and retail products.In addition,the age span of the consumer groups who come to Qingdao for tourism is large,and the occupation range is broad,and the emphasis on the cultural and creative products of the city is also different.However,as a whole,the tourism population is younger,and most of them are students,young civil servants,public institutions and white-collar workers.The younger age of the tourist group makes the former cultural and creative products no longer satisfy this part of the group and meet the needs of these tourists.They put forward higher requirements for modern cultural and creative products and pay more attention to the internal cultural demand of products and the present experience of products.This part of the phenomenon not only represents the current status of urban tourism,but also reflects the current state of tourism in China.Therefore,contemporary designers are required to design more cultural and creative products that can reflect the current urban visual and cultural elements to meet the different needs of different tourists.Based on the current visual image of Qingdao city,the main tourist attractions of cultural elements as the core,with the background of Qingdao culture,from Qingdao location,from Qingdao local natural scenery,landmarks,city well-known enterprises and other aspects,extract relevant elements as the design theme,creative design,at the same time of keep the local cultural characteristics,to join the culture design originality,create belong to Qingdao wen gen products with unique local characteristics.The author through to the domestic and foreign outstanding product case analysis,at the same time of keep the local cultural characteristics,also inject new culture creativity,this paper makes a product in promoting role on a city's propaganda,added to the city's modern wen gen products industry,so as to better,faster to promote the better development of Qingdao's tourism industry.