Development And Application Of Cultural And Creative Products With Qingdao Urban Cultural Characteristics

The unique city culture is the necessary organism to constitute the national culture.Urban culture is an integral part of the urban spirit.Its characteristics should be further explored in the process of care and development,to make the development of urban cultural characteristics become the goal from the realization of cultural self-confidence to the realization of cultural power.Cultural and creative products as an important product of promoting culture and economy,it carries profound cultural connotation and rich economic value.Nowadays,China’s comprehensive national strength is increasing and its international status is rising rapidly.More and more cultural and creative products are integrated with urban culture and become new "CARDS" to publicize the characteristics of urban culture.Qingdao is a city of outstanding people and rich cultural resources.The ocean culture,blue culture,Chinese traditional Taoist culture,imported culture,red culture,Olympic culture and so on have gathered here,creating Qingdao’s unique urban cultural characteristics.At the same time,Qingdao is also one of the famous coastal cities in China,which is an important window for foreign trade and cultural exchanges.On 10 June 2018,the 18th meeting of the council of heads of state of the Shanghai cooperation organization(sco)was held at the Qingdao international conference centre.President Xi Jinping made important instructions on the success of the sco Qingdao summit," I hope to sum up the useful experience of "holding a good meeting to liven a city" and push all our work to a new level." The purpose and significance of this paper is to develop and design cultural and creative products with characteristics of Qingdao city culture,and to carry forward and inherit Qingdao city culture with cultural and creative products.This paper is mainly divided into the following four parts:In the first part,explores the current situation of cultural and creative products and the development of cultural and creative industry,laying the research background for the article.In the second part,literature research method is used to investigate the urban culture of Qingdao in combination with field investigation.From "clothing,food,housing,travel,entertainment"five aspects to carry out the analysis and brief.The most distinctive part of Qingdao city culture is taken to provide a solid theoretical basis for design practice.In the third part,current market of cultural and creative products in Qingdao is analyzed to determine the audience of this design practice.Make clear the design orientation and design concept,and point out the direction for the following design development and application.In the fourth part,according to the cultural characteristics of Qingdao city and the design orientation of cultural and creative products summarized above,the design process is determined and a series of cultural and creative designs of Qingdao city are completed.In order to ensure the accuracy of the design practice,I selected the design elements with the method of user questionnaire.And image vocabulary analysis was carried out to determine the prototype of the sample.Line extraction and sketch fusion are carried out for the confirmed sample prototype,and the scheme is finally determined,complete 3D modeling,model rendering and other processes.Based on the research and practice of the design and development of cultural and creative products with urban cultural characteristics in Qingdao,this paper provides a reference for the development of cultural and creative design in Qingdao.