The Artistic Characteristics Of "Yikeyin" Architecture In Kunming And Its Application In The Design Of Cultural And Creative Products

With the rapid development of all aspects of society and the increasing improvement of public aesthetics,the design level and market of cultural and creative products have become more mature.Cultural and creative products with more cultural connotation and formal beauty are the development direction of the market and the embodiment of the progress of national cultural soft power.The author is located in Yunnan,an environment rich in natural and cultural resources.Through research,the author selects the "Yikeyin" architecture in Kunming as the research object.As one of the representative types of local architecture in Yunnan,it contains great artistic and cultural value and is the materialization of folk construction wisdom and regional culture.This paper will demonstrate how to combine the artistic characteristics of the "Yikeyin" architecture in Kunming with cultural and creative products,complete the theoretical research of the design object,and provide novel themes and works for the related fields of cultural and creative product design.Through literature and field work,this paper makes a hierarchical research on the "Yikeyin" architecture in Kunming,divides its artistic characteristics into explicit artistic characteristics and implicit artistic characteristics,and extracts the design elements from its three levels of modeling and decoration,functional use and emotional culture through summary and analysis.Through the analysis of relevant excellent cases,this paper summarizes the design methods corresponding to the design elements,such as literal translation of graphic elements,functional translation and cultural symbols,and selects the appropriate cultural and creative carrier for expression,so as to realize the transformation from architectural art to the practice of cultural and creative products.Through the combination of theory and practice,the research and "Yikeyin" theme cultural and creative design of this subject are completed.