Research On New Energy Vehicls Developing Strategy Of T Group

The Fifth Plenary Session of the 19 th CPC Central Committee included the carbon peak and carbon neutralization goals into the 14 th five year plan proposal for the first time.The central economic work conference deployed them as an important task.Since2021,the task has been advancing well.Combined with the national development strategic goal of double carbon and the strong development momentum of new energy vehicles,auto parts enterprises have arranged in the field of new energy.T Group officially entered the supplier list of Tesla China factory in 2020.As an enterprise benefiting from the embedding of the new energy industry chain,its production and sales grew rapidly from 2020 to 2021,with full orders in the future,but the global layout is not complete and the production capacity is limited in stages The industry is greatly affected by the economic situation and the uncertainty of financial costs and exchange rate fluctuations will also become a problem that can not be ignored under the rapid growth of enterprises..The main research content of this paper includes the new energy development strategy of T group.The research object is t group.Firstly,analyze the current situation of the company and find out the advantages and disadvantages.The main research method is internal environment analysis;Political,economic,social and technological environment,as external factors independent of the enterprise itself,are also very key to its strategic formulation.On the basis of internal environment analysis,PEST model is used to analyze the external environment of the enterprise and draw key conclusions;The competitors faced by the enterprise,the bargaining power with existing suppliers,the isolation of potential entrants and the development of substitutes are also inevitable parts to be analyzed in the business process.This part is mainly analyzed through Porter’s five forces model,and the main goal is to obtain the advantages and disadvantages of the enterprise’s new energy development strategy;Then,using SWOT matrix and combining with the four quadrant analysis of the enterprise,we can get the strategic development plan,establish the strategic development goal,and find the development vision and mission of the company;Finally,according to the formulation of the strategic objectives in the previous section,find reasonable and effective safeguard measures,which can escort the effective implementation of the strategy.The research on the relevant strategies of the enterprise is not only a practice of the relevant theoretical knowledge of strategic management,but also has practical significance: help t group find a more effective development strategy at this stage,so as to enable the enterprise to break the current bottleneck and achieve the goal of 100 billion market value faster;At the same time,the new energy vehicle industry is currently in the stage of rapid development.Studying its development path and strategy has certain reference significance for enterprises in the industry and enterprises planning to enter the field.