Research On The Development Strategy Of M Company

In September 2020,General Secretary Xi first proposed at the 75 th session of the United Nations General Assembly that China strives to achieve carbon peak before 2030 and carbon neutrality before 2060.The current energy development is at a critical period of major adjustment.Under the dual challenges of global climate change and ecological environment deterioration,vigorously developing renewable energy has become an inevitable trend in energy development.Developing renewable energy is a significant measure to promote energy revolution and build a clean and low-carbon energy system,a necessary choice to ensure energy security,and an important way to achieve carbon peak and carbon neutrality goals.However,compared with traditional thermal power projects,renewable energy projects such as wind power have a shorter development cycle,lower industry barriers,and extremely fierce market competition.Related companies have encountered significant development bottlenecks in business expansion.This paper takes the development strategy of M company,a new energy enterprise,as the research object,and analyzes the wind power industry and M Company’s internal and external factors by studying relevant theoretical models and using related analysis tools.In the external environmental analysis,the PEST model is used to analyze the political,economic,social,and technological environments of the wind power industry under the current situation.Secondly,the Porter’s Five Forces model is used to analyze the industry competitors,potential entrants,upstream supplier bargaining power,downstream supplier bargaining power,and substitute products,and clarify M Company’s position in the industry.Thirdly,the SWOT analysis method is used to e\*tract the suitable business-level strategies of SO and ST for M Company,and design the overall and functional-level strategies.Finally,this paper formulates safeguard measures for the implementation of M company’s development strategy to help the company continue to enhance its competitiveness,achieve strategic goals,and stand out in the fierce market competition.