Research On The Development Strategy For AlCast Machinery ＆ Technology Co.,Ltd.

The machinery manufacturing industry is the pillar industry of my country’s economic development.It is crucial to maintain stable development during the postCOVID-19 period,which also brings greater challenges and pressures to manufacturing enterprises.Although my country’s machinery manufacturing output ranks first in the world,the production technology and equipment of machinery manufacturing enterprises are relatively backward,and there are relatively few digital and intelligent enterprises.Therefore,it is of great significance to adjust the development strategy of foundry enterprises in time to improve the overall level of my country’s foundry industry.At present,my country’s manufacturing industry is in a critical period of transformation and upgrading.Facing the production of lightweight auto parts,there is still much room for improvement in domestic related industries,and there are gaps in the industry segment.Start-ups in the accessories industry(such as Al Cast（Jilin）Machinery Technology Co.,Ltd.are faced with internal business risks and industry competition risks from their own development.This paper takes Al Cast（Jilin）Machinery Technology Co.,Ltd.（Hereinafter to be referred as Alcast）as the research object,firstly introduces the status quo and development trend of machinery manufacturing and foundry industries,and use the relevant theories and analysis methods of corporate strategic management to analyze where the Al Cast is located.The external environment and internal environment are analyzed to enhance the core competitiveness of the enterprise,and then form a feasible and sustainable development strategy to help Al Cast to choose a suitable development strategy.Simultaneously it provides support for enriching and improving the relevant theories of foundry enterprise development strategy.According to Al Cast’s strategic positioning,it is suitable for SO’s expansion strategy,which is to take advantage of opportunities and advantages to increase product competitiveness with the help of national policies and strategic alliance partners;through the company’s R＆D system to improve the level of intelligent manufacturing;make use of the stable customer relationship to expand market share and improve market share.In terms of strategic choice,Al Cast’s suitable corporate strategy is product development strategy,diversification strategy and strategic alliance.In terms of business unit strategy,blue ocean strategy is the best choice.Functional strategy should be implemented from four aspects: production and operation strategy,research and development strategy,financial strategy and human resources strategy.In addition,from the corporate culture,business control,human resources and production and research and development of four aspects to provide guarantee for the implementation of the strategy,to help them achieve the development strategic goals,to achieve the vision and mission of the company.