| At present,the global aviation industry pattern is undergoing profound changes,and China’s aviation industry has entered a new round of reform and innovation stage.In recent years,the supporting policies and development plans for the aviation industry of the central government and other provinces and cities have been issued.Nanchang City of Jiangxi Province is the core position of the development of the aviation industry in Jiangxi Province and an important research and production base of the national trainer aircraft,with a profound industrial foundation.Jiangxi Province has put forward the overall goal of "100 billion" aviation dream.The development of aviation industry is a major theoretical and practical subject under the background of rapid economic development transformation and industrial upgrading in Jiangxi Province.At present domestic aviation industry is in rapid development phase,but the province industry structure and development characteristics are different,how to fully understand the current status of China’s aviation industry and needs,to grasp the opportunity of reform and development of aviation industry,find ways to conform to the development of their own conditions,to promote the region’s aviation industry development,It is a major problem faced by the aviation industry platform enterprises in various regions.In this paper,the most representative of aviation industry chain in jiangxi province jiangxi H aviation industry investment co.,LTD.(hereinafter referred to as "the jiangxi H navigation company")as the research object,through the major theoretical knowledge,combined with practical experience in the work,using a variety of logic analysis method,systematically expounds the theory of strategic management knowledge,Using PEST model to analyze the macro external environment of Jiangxi H Aviation Investment Company.Based on the analysis of the development status of China’s aviation industry and the characteristics of Jiangxi aviation industry chain,Porter’s five forces model is used to analyze Jiangxi H Aviation Investment Company,to clarify the company’s competitive environment in the central provinces of China.Thus comprehensively and systematically expounds the opportunities and challenges facing the company’s development in the external environment.Secondly,through the analysis of the company’s organizational structure,operating conditions,human resources,the combination of industry and finance ability of enterprise credit rating conditions,the comprehensive summary of the company’s development of the internal environment of the advantages and disadvantages.Finally,the SWOT matrix analysis method is used to summarize the opportunities,threats,strengths and weaknesses of Jiangxi H Aviation Investment Company.Combined with the vision and goals of business development,the company’s future development strategy is concluded as follows:Company catic industrial state by relying on the platform,platform to work just to have provinces,the political resources,shareholders and the financial cooperation mechanism of financial resources in the province,with aviation industry chain closely with the province,increasing to deepen cooperation with aviation state and advanced industrial technology unit,with major industrial projects with nanchang as an opportunity to enhance the level of research and development of industrial technology in the province,Promote the internationalization of brand products of Jiangxi Airlines;Aiming at the enterprises in the aviation industry chain,we will create a comprehensive,professional and customized financial service platform,unswervingly focus on serving the main industry of the aviation industry,actively practice the national military-civilian integration strategy,give full play to the advantages of industrial fund,and extensively guide social capital inside and outside the province to actively participate in the development of the aviation industry in Jiangxi Province.Finally,in order to ensure the smooth implementation of the company’s development strategy,combined with the characteristics of Jiangxi aviation industry chain and the current development status of the company,the specific implementation of the promotion strategy is formulated,and the realization of the strategic objectives is guaranteed through the improvement and perfection of organizational structure,personnel recruitment,financial guarantee and other aspects.Through the development of diversified business of the company,we strive to improve the comprehensive strength and overall competitiveness of the company,so as to provide a strong guarantee for boosting the high-quality development of Jiangxi aviation industry chain. |
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