Research On The Design Of Tan Kah Kee Cultural And Creative Products In The Context Of Integration Of Culture And Tourism

For the past few years,the integration of culture and tourism has grown into a much-talked-about topic in the current society.The mutual promotion of culture and tourism has been destined to flourish the tourism industry and advance cultural transmission.Against this backdrop,as the cultural industry enlarges and advances,the design and development of cultural and creative products has come to receive the attention of the society.Serving as the symbol of humanism in the city of Xiamen,Tan Kah Kee Culture has an important impact on the development of cultural tourism.Therefore,based on the integration of culture and tourism,research on the design of Tan Kah Kee cultural and creative products is conducted.The problems at present are discovered on the basis of analysis of Tan Kah Kee cultural and creative products on the market.Targeted design strategies and practical design are proposed from the perspective of stakeholders.The development of Tan Kah Kee cultural and creative products is carried out based on the needs of target users to build a brand of Tan Kah Kee cultural and creative products.In this way,Tan Kah Kee Culture will be spread based on cultural and creative products to increase the charm of cultural tourism of Xiamen City.This paper is composed of five chapters.Chapter 1: Mainly elaborate the research background,purpose and significance,as well as analyze the status quo of research,and propose research ideas,methods and innovations;Chapter 2: Define the related concepts of cultural tourism integration and cultural creative product design,and discuss its development features,together with requirements for cultural and creative development against the backdrop of cultural tourism.A overall design fundamental for the current development of cultural and creative products through the analysis of functions of cultural and creative works is proposed to provide a clear direction for the future design principles of Tan Kah Kee cultural and creative products;based on the functions of cultural and creative products.Chapter 3: Set forth the problems at the present stage of Tan Kah Kee cultural and creative products through the market survey.Stakeholder Analysis and SWOT Analysis of the problems are performed to propose the design strategies for the development of Tan Kah Kee cultural and creative products.Chapter 4: Put forward four specific and executable design strategies for re-exploration,re-positioning,re-construction and re-creation according to the previous design strategy,and conduct in-depth discussion.Chapter 5:Build the brand of Tan Kah Kee cultural and creative products and carry out design evaluation according to the specific design practice content to test whether this design practice meets the target expectations,based on the six design paths,namely extraction and restructuring of Tan Kah Kee cultural elements,selection of product categories,conversion of creative content and series-based development,according to the needs of target users.Finally,a summary of the design practice is presented.From the preliminary investigation and analysis to the post-design practice,it verifies the design strategy and paths of Tan Kah Kee cultural and creative development,and hopes to provide reference value for other cultural and creative development.