Design And Practice Of Songling Cultural And Creative Products Based On The Cognitive Characteristics Of School-age Children

According to the Quest Mobile 2020 Children’s Economic Insight Report,due to the huge population base in China and the stimulation of the second child policy,the number of newborns keeps around 10 million every year.young parents,mainly from the post-80s and post-90s groups,have strong spending power,which has led to the proportion of children’s spending in household expenditure rising year on year,and the potential of the children’s economy is unlimited.On the other hand,the rapid development of the cultural and creative industries and the education concept of children’s parents have been upgraded,which has led to more and more parents recognising the cultural heritage,the influence of cultural confidence on children’s cognitive development and more opportunities for children to be exposed to cultural and creative products.While the cultural and creative industries are seizing the moment and developing rapidly,there are many problems such as serious homogenisation and a wide range of children’s cultural and creative products in the market.Products are being developed which are not truly based on the cognitive perspective of school-age children,and there are even fewer products that meet the hidden needs of children,ignoring the influence of child users as product users on the consumption decisions of children’s cultural and creative products.In the face of such a developmental situation.It is worth exploring and thinking about the cognitive developmental characteristics of school-age children for which creative arts products have been conformed.In this thesis,based on the theory of children’s cognitive characteristics,the cognitive development patterns and physical and mental characteristics of school-age children are analysed and collated,which can be used as a theoretical basis to find the key factors influencing children users’ consumption choices and product use experiences for reference.In the study of school-age children users,reference is made to Alan Cooper’s goal-oriented approach.The goaloriented design approach proposed by Alan Cooper was used to conduct noninvasive field observations and face-to-face interviews with child users.The research and analysis of children’s teachers and parents were combined to clearly sort out the user needs of children’s creative products,and on this basis,a user role model of children’s creative products was established.In addition,the research of children’s cultural and creative products in the current market was summarised,and the outstanding products were analysed,and the design elements and design principles of children’s cultural and creative products were summarised by combining the analysis of user needs and user roles.In the practical part,a children’s creative product with the theme of"Searching for the Song Tomb s" was designed and physically produced with the Song Tombs culture as the background.This allows the product to be optimized and improved based on children’s user feedback,providing new ideas and directions for the design and development of children’s cultural and creative products.