| With the rapid development of information technology and the Internet,e-commerce is developing rapidly and in the ascendant.It is constantly iterating and updating,while profoundly affecting the relationship between time and space and people’s lives.Especially in recent years,rural e-commerce has shown explosive growth and has become an academic research.,The rapid coverage of key areas of regulations and policies is particularly important in the context of winning the fight against poverty and fully opening the rural revitalization.In the context of new urbanization,the proposal of urban-rural integration and urban-rural integration provides a brand new perspective for this research.Theoretical perspective and breakthrough possibilities.This paper takes the rural ecommerce industry space in the metropolitan area as the main research object.Starting from the spatial perspective of urban-rural integration,based on the theoretical basis of the industrial spatial layout and evolution of the metropolitan area,an analysis framework of the full text is constructed.The location and distribution characteristics are used to describe the development law of the rural e-commerce industry space in the metropolitan area.At the same time,based on the above analysis,the development and evolution stages are divided in detail,and then the e-commerce industry cluster space is combined in each development stage.Factors such as entrepreneurial crowds,main products,and space carriers conduct in-depth research on the characteristics and mechanisms of rural e-commerce space development in each stage.In terms of case empirical research,the typical metropolitan area of Hangzhou city is used as the research area,and the rural e-commerce industry space in this area is used as the empirical object.The research is conducted based on the historical data and spatial points of Taobao villages and towns.The development of this emerging economic geography phenomenon in the metropolitan area is observed in detail and the underlying mechanism is analyzed to demonstrate the above analysis framework and theoretical deduction.The study found:(1)The spatial gradient pattern development and evolution of Taobao villages and towns in the metropolitan area represented by the Hangzhou city area are obvious.They have experienced rapid outbreaks in a short period of time in terms of scale and their distribution areas have rapidly expanded and widened.It has also been showing a strong and gradually strengthening state of agglomeration.Through further observation,it can be found that its agglomeration centers first appeared in the outer suburban rural areas of the metropolitan area,and then moved to the rural suburbs of the city.In terms of agglomeration and growth,the outer suburban rural areas are smallscale agglomerations,and the suburban rural areas are large-scale.The scale emerges.Therefore,the development of the rural e-commerce industry space in the metropolitan area is divided into two stages,namely the small-scale agglomeration in the outer suburbs and the large-scale emergence of the outskirts and rural areas.From the detailed description of the internal characteristics and the mechanism of the two stages Demonstrate the development law of rural e-commerce industry space in metropolitan areas.(2)In the first stage,the rural e-commerce industry space in metropolitan areas is mainly emerging in the rural suburbs of the city.Such villages are often based on locally-rooted characteristic agricultural products and processed products.Through e-commerce Driven by the leaders,using the closely connected rural social network to quickly spread the knowledge of e-commerce entrepreneurship,using loosely regulated rural self-built houses as a low-cost entrepreneurial space carrier,to achieve a digital breakthrough in rural agricultural characteristic industries.Among them,the Internet has helped to reshape the competitiveness of blue ocean products,the innovative behavior of e-commerce leaders and the dissemination of knowledge have promoted the agglomeration and development of the industry,and the breakthrough and empowerment of ecommerce platforms are directly provided for entrepreneurs.In order to create opportunities for entrepreneurship and wealth,the superposition of multiple factors has led to the small-scale agglomeration of Taobao villages in remote rural areas.(3)The second stage is mainly characterized by the rapid emergence of rural e-commerce industry space in the suburbs of cities.In this stage,the rural e-commerce industry space has achieved a faster and astonishing growth than the first stage,and the suburbs of metropolitan cities Most of the rural areas have light industrial products in the block economy as the leading products,with diversified online business groups as the main population,and diversified spaces as the main carrier.With the help of the Internet,the traditional block industrial foundation has been activated,a huge industrial network has been constructed among Internet business groups,and the diversified platform has also realized the upgrade of the e-commerce business model.The emergence of the second stage of the rural e-commerce industry space is essentially a process of digital transformation and modernization of traditional industries.In the future,through the continuous improvement of information and data,the further enrichment of research methods,and the further expansion of the research area,its characteristics and mechanisms will be further highlighted.With the upgrading of information technology and the updating of business models,its impact on the industrial space will also change with each passing day.The chapters and contents of this article are arranged as follows:The first chapter is the introduction.It mainly elaborates the research background of this article,then puts forward the specific research questions and research content,clarifies the theoretical and practical significance related to the research,elaborates the idea of the whole research design,and proposes the selection of empirical objects.The second chapter is the theoretical framework and research methods.It mainly elaborates the current research progress on rural e-commerce industrial space and metropolitan area industrial space,and on this basis,conducts research reviews,and then constructs the analysis framework of the thesis.The theoretical basis and hypothesis are theoretically deduced and summarized,and finally the research methods and research data used in the full text are explained.The third chapter enters into the empirical part of the article.It summarizes the spatial and temporal characteristics of the spatial gradient and evolution of the rural e-commerce industry in Hangzhou,mainly from the meso scale of its scale,distribution range,agglomeration degree,and agglomeration location.The scope describes the characteristics and trends,and at the same time divides its development process into two stages according to the changes of characteristics.The fourth chapter is the related discussion of the small-scale agglomeration of the rural ecommerce industry space in the outer suburbs and rural areas of the first stage.It constructs the characteristic system and mechanism explanation of this stage from the three aspects of product,space and participants,and sees that its industry is under the blessing of the Internet.Realize the process of digital breakthrough;The fifth chapter is related to the large-scale emergence of the rural e-commerce industry space in the suburbs and rural areas of the second stage.It analyzes its characteristics and mechanisms from the aspects of products,crowds,and spatial carriers,and explains that this stage is a traditional block.The deep-seated logic behind the digital transformation and upgrade of the economic industry;Chapter 6 is the conclusion and discussion of the full text,mainly expounds the main conclusions of the article,enumerates possible innovations and shortcomings in the research,and puts forward a prospect for further research in the future.The whole thesis contains about 50000 words,34 pictures and charts. |
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