Based On Experiential Tourism Planning And Design Of The East Coast Of Yantai Yangma Island

With the development of the domestic economy,people’s living needs have also increased,and holiday travel has become a way for more people to entertain.In addition,the tourism industry has been impacted by the experience economy,and developers have begun to pay attention to the development of tourism experience,so they have introduced the concept of experiential tourism.Affected by new forms of foreign tourism,experiential tourism has begun to attract widespread attention in China.More and more scholars are involved in experiential tourism in their projects and research.The difference between experiential tourism and traditional tourism is that it pays more attention to the sense of experience generated by the interaction between people and the environment.The depth of tourism no longer stays at the level of sightseeing,and it begins to pursue participation,interaction,and personal feelings.This article analyzes the factors affecting the development of experiential coastal tourism by studying the development and evolution of experiential tourism and excellent cases at home and abroad,and summarizes the development of experiential coastal tourism planning products by taking the coastal tourism planning on the east coast of Yantai Yangma Island as an example Strategies and design methods.The main theoretical innovation of this article is to specify the experience of tourism itself,analyze the level of experience in detail,provide implementation strategies for the experiential development of coastal tourism,and give a clear design strategy using the experiential tourism planning of Yantai Yangma Island as an example,Implement the experiential tourism development on the east coast of Yangma Island,and provide case reference and theoretical support for the next experiential coastal tourism planning research.