Research On Design Of Tourism Cultural And Creative Products In Xiongan New Area

In April 2018,the Central Committee of the Communist Party of China and the State Council approved the "Outline of Hebei Xiong’an New Area Planning"（hereinafter referred to as the "Outline"）,and the world’s eyes focused on here.The "Outline" proposes that through scientific planning and construction,combined with a global perspective,inheriting history and culture,Xiong’an will form a city with Chinese style,lake scenery,and innovative fashion.This gives the tourism industry a new mission in the development of Xiong’an New District.In this context,the meticulous planning and construction of tourism facilities and products in the new district and the promotion of the city’s name card of the Xiong’an New District are extremely urgent.Therefore,how to use the design language to highlight the characteristics and cultural charm of Xiong’an,enhance the tourism experience,and establish a good tourism brand image is particularly important.This topic takes the regional cultural elements and tourism cultural and creative products of Xiong’an New Area as the research object,and focuses on the design methods and design principles.In the end,through theoretical discussion and case analysis,it is concluded that the tourism cultural and creative products of Xiong’an New Area should follow the design principles of culture,innovation,functional practicability,and branding.Through the discussion of this topic,it provides a theoretical basis for the design of tourism cultural and creative products in Xiong’an New District,and also provides some reference for the design of tourism branding and tourism cultural and creative products in other cities.At the same time,it is hoped that the actual design and sustainable development of tourism and cultural and creative products in Xiong’an New Area can be promoted to add vitality to the tourism industry and future development of Xiong’an New Area.Figure 44;Table 1;Reference 48...