Research On Product Serialization Based On CMF

Nowadays,China has entered a new era of economic take-off,and people’s demand for a better life is growing day by day.Small household appliances are favored by consumers due to their unique charm.However,the current market competition is fierce and the homogeneity of products is serious.If companies want to stand out among many brands,the upgrade of small home appliances has become an essential step.Innovative development of small home appliances is imperative.CMF design and product serialization design provide a new strategy for the innovative design of small household appliances.CMF design gives products more possibilities in terms of visual 、tactile sense,and product serialization has broken the deadlock of a single small household appliances and strengthened the brand effect.Take Midea’s small household appliances as an example and research on product serialization design based on CMF is the key to the innovation of small household appliances under the brand.First of all,this article takes small household appliances as an example.During the research process,the CMF matching strategy of small household appliances is proposed.At the same time,semantic difference method,multi-scale method and cluster analysis method are used to obtain CMF perceptual image vocabulary and CMF perceptual image distribution map of small household appliances to guide CMF design of small appliances.Secondly,based on the Midea brand,through the analysis of the CMF design of the serialized products under the brand and other competing brands,the article studies its CMF design mode and characteristics,and analysis of the CMF innovation method of the Midea brand serialized products,which has certain guidance and reference for the design of brand series products.Then,based on the matching strategy of CMF and the distribution of perceptual images,the innovative design method of Midea brand product series CMF color,according to the product serialization design process.From the four aspects of user demand analysis,design style positioning,CMF design research,and product appearance design,a CMF-based product serialization program design model under the Midea brand was constructed.Finally,taking the Midea series of small household appliances as an example,the program design practice is based on the CMF’s product serialization program design model,and the Rhino and Keyshot software are used for three-dimensional modeling and product effects.Three models are established as simple style and national trend.A series of design schemes in cute style,and use the semantic difference method to verify the scheme design.