Research On The Design Process And Method Of Small Household Appliances Under The Background Of New Retail

In today’s Internet era,information technology is developing rapidly and vigorously,consumer needs are constantly being upgraded and enriched,and competition in the retail market is becoming increasingly fierce.In this context,the idea of "new retail" was proposed by Mr.Jack Ma of Alibaba Group in October 2016.The emergence of "new retail" has revitalized both the online and offline retail sectors,and social enterprises are actively exploring the relevant practice paths,resulting in various business cases.The power of digital information on the Internet has been more fully utilized and presented in the retail industry,but the emergence of "new retail" has brought great impact and challenges to some industries.Traditional retailing is driven by supply,while new retailing is driven by demand and integration,which is a qualitative change for the grow of the small household electrical appliances industry from the root of product grow reference and production pattern,and the design procedures and methods of the small household electrical appliances products are bound to change as a result.The research object of this paper is the design process and method of small home appliances in the context of new retail.The main contents of the research include an overview and analysis of new retailing,the characteristics of small home appliances,the design process and methods of small home appliance products in the context of new retailing,and the final design practice.The research is conducted using the literature research method,deep visit method,shadow observation method,fieldwork method,and data collation and induction method.The goal of this research is to probe the innovative model of small home appliance product design process and method in line with the new retail trend in the data era by exploring the characteristics,drivers,and essence of the new retail concept background and studying the process method and characteristics of small home appliance product design itself.It will help small home appliance product design seize the opportunity to achieve innovation in the context of new retail and inspire other home appliance product design.It will enable more product design to catch up with the velocity of advance in the data information epoch through the use of new technologies and data and to better meet people’s needs and provide them with a better overall product experience while saving resources and improving efficiency.