Research On Business Model Based On The Application Of Emulsified Asphalt Regeneration Technology

As a pillar industry in the national economy,the construction industry has made great contributions to the development of the national economy and the construction of national defense,while the construction material is the basic industry of the construction industry and plays a vital role.Under the background of serious overcapacity of construction materials and more strict national requirements for enterprises to limit production,reduce energy consumption and reduce environmental pollution,the relevant enterprises need to realize innovation and development under the situation of supply-side reform environment and green development and transform themselves to better adapt to the current development situation.Therefore,for the construction materials industry,for the green,environmental,sustainable,economic.The construction material product project has broad development prospect.Although there are more ready-made business models in various industries at present,there is no case model for road building materials that can be directly copied or imitated.There are many problems in the incubation and development of green road building materials technology,among which the development of business model is the core problem of the development of such enterprises.This paper from the construction materials of the enterprise products to carry out the corresponding research.From the current country of road building materials industry Based on the background and significance of the research,this paper summarizes the research experience of the previous scholars and the shortcomings of the previous studies,and determines the framework content of this paper.Firstly,the theoretical basis of this paper is expounded from the theory of commercial canvas,marketing,value chain and project valuation.Secondly,the five-force analysis model is used to study the five forces from the bargaining power of buyers and suppliers,the threat of potential entrants,the threat of alternatives and the threat of direct competitors in the industry,and to analyze the current degree of competition At the same time,the SWOT model is used to analyze the basic competition situation of the industry,the advantages and disadvantages of the current business operation process and the new normal environment.Then,from the characteristics and mechanism of the innovative business model,this paper studies the innovative design of the emulsified asphalt project in the field of road building materials for high value market opportunities,and expounds the possibility and direction of the current business model innovation.In view of the above research,the emulsified asphalt project is used as an example to analyze the high value investment opportunity in the field of road building materials,and the case situation of this paper is introduced.Then the internal environment of the current organization is analyzed from three aspects: resource ability,technical ability and management ability.Using the commercial canvas model,this paper analyzes the current situation from the perspective of customer segmentation,target customer,value proposition,key business,core resources,important cooperation,cost and income The present situation of the business model of emulsified asphalt cold local regeneration technology,the problems existing in the current business model are analyzed,and the reasons for the innovation of the business model of emulsified asphalt cold local regeneration technology are revealed.Finally,the future business model development of emulsified asphalt project is put forward,and the post-investment incubation strategy is put forward to the new market,and the key control direction of the enterprise in the future is pointed out,which provides the development direction and reference suggestion for the business model management of the enterprise.Finally,according to the model construction and the actual research results,this paper summarizes and analyzes the conclusions and research innovations of this paper,and also points out that this paper is in the research Existing problems and shortcomings,put forward the future possible prospects.