Research On The Development Strategy Of Rural Cultural And Creative Products Based On Experience ——Take Qingtian Village,Shunde,Guangdong As An Example

In the Strategic Plan for Rural Revitalization（2018-2022）,the state clearly points out that China’s countryside,with its rich and profound cultural and material foundation,is an important force in promoting China to become a great modern country and build a well-off society.As a country culture carrier of the country,create products,under the background of experience economy,how to design give wen gen products more rural characteristics and cultural connotation,to better reflect the vitality of rural culture,to promote rural economic development and cultural revival,become the numerous builders to explore the direction of the country.The research purpose of this subject is aimed at China’s current rural wen gen product development and development status of rural cultural innovation and consumer experience to promote the development of rural culture and industry,explore the "experiential" into the country,and the strategy of product development and design research,with such promote rural culture and the development of economy in our country,to realize rural revitalization.First of all,the paper collects and sorts out the relevant materials of "experiential" and rural cultural and creative product development,studies and analyzes the concept,level,perspective and development status of experiential products,as well as the theoretical research related to the concept,development type,development principles and development elements of rural cultural and creative products.Secondly,through the analysis of cases related to "palm grain","summer dance tea" and "design harvest",the significance and application of experiential in the development and design of rural cultural and creative products are considered,and the strategic research on how experiential design integrates into the development and design of rural cultural and creative products is discussed.Moreover,selected the modern rural development demonstration site of guangdong shunde qingtian village as the research object,from the consumer’s instinct,behavior,and reflect on three levels of experience,combined with consumer psychology,design science,different subjects folklore,the theory of knowledge,with case analysis and comparative synthesis,discusses experiential rural culture and types of product development and design strategy.Finally,according to the obtained strategy and combined with the research data,the representative folk activity of "Burning Tower" in Qingtian Village is selected as a case for thinking,and based on this,the concept design is carried out from the levels of sensory experience,behavioral experience and emotional experience,so as to demonstrate the strategy.Based on the perspective of rural revitalization strategy,this topic thinks,analyzes and summarizes the development and design of rural cultural and creative products from the perspective of experience design,discusses how experience design can be integrated into the development strategy of rural cultural and creative products,and takes this as an important basis for the development of experiential rural cultural and creative products.To make exploratory suggestions and reference strategies for the development of experiential rural cultural and creative products in China.