Research On The Design And Development Of Serious Theme Cultural And Creative Products

When it comes to the design of cultural and creative products with serious themes,the general public first recognizes that it is traditional,solemn,strict,and has no new meaning,is not loved by most young people,and even considered as a favorite object of grandparents.Innovation is the vitality of cultural and creative products.When "creativity" and "innovation" are no longer,so-called cultural and creative products can only be reduced to "template" tourism souvenirs.In recent years,with the rapid rise of tourism industry,major scenic spots have begun to go out of the "ticket economy".In order to promote the upgrading and development of the industry,tourism cultural and creative products have become competitive products to attract consumers and promote economy,with a promising prospect.For the memorial hall of revolutionary martyrs,it is serious,which often brings a sense of alienation and distance to visitors.Therefore,how to innovate the cultural and creative products of the memorial hall with serious themes,how to be serious and interesting and how to attract the attention of consumers is the main thinking of the current design practitioners.This paper takes red culture as the theoretical basis,takes Liaoshen Campaign Memorial as an example,carries out the development and research of the design of cultural and creative products with serious themes,supports the cultural relics,inherits the red culture and revolutionary spirit with the form and soul.First,the paper defines the basis of the topic selection,defines the research scope of serious subjects,and expounds the research background,purpose and significance,methods,ideas and innovation points.Secondly,the paper analyzes the rise of red tourism and the development of serious theme design,and focuses on the cultural heritage education significance of red tourism and the design and development of serious theme cultural and creative products under the new situation.This paper focuses on the exploration of design methods,through collecting and sorting out the relevant cases of cultural and creative products of red tourism Memorial Hall,extracting the expression methods applicable to this subject,analyzing the design elements of serious theme cultural and creative products,combining with the product modeling characteristics of serious themes,looking for the cultural orientation,connecting with the market model and the development needs of Liaoshen Campaign Memorial Hall,all sides The design and development direction of the serious theme cultural and creative products taking Liaoshen Campaign Memorial Hall as an example was determined.Finally,through the field investigation of the cultural and creative products of Liaoshen Campaign Memorial,we find out the problems and solve the problems.On the basis of adhering to the design principles and design methods,we can dig out the visual and emotional elements available,and design and develop the cultural and creative products for the memorial hall.The purpose is to use cultural and creative products as the carrier and media of cultural communication,vigorously spread the spirit of historical revolution,promote red culture and inherit the educational significance.