Research On Cultural And Creative Design Of Ruli Village From The Perspective Of Rural Tourism

Ruli Village is located in Zhenjiang City,Jiangsu Province.It has rich traditional culture and a large number of brick carvings depicting ethical stories remain in the village.At present,the rural tourism development of Ruli Village is at the initial stage.Based on the perspectives of tourism culture,ethics and design,this subject uses field survey methods and questionnaire survey methods to analyze the existing culture of Ruli Village at multiple levels and dimensions.The reasons for the waste of resources and the lack of tourism product design,to explore the development value and problems of tourism cultural and creative products,and to refine the design strategy of excellent cases;to clarify the impact of Confucian ethics on the culture of Confucian village with the help of literature research methods,and to use modern tourism and cultural creation Products replace brick carvings as a new carrier for disseminating Confucian ethical ideas,reconstruct the ethical role of ethics in the contemporary context,enhance the cultural value of tourism products,and realize the dual role of "education-promotion".The design practice of this topic,through systematic analysis,has extracted three intervention methods of cultural and creative design: combining regional culture with traditional handicrafts,transforming aesthetic value into practical value,and constructing narrative situations by juxtaposing graphics and text;combining Scenario prediction method,perfect design ideas according to consumer needs,design practice.The design of cultural and creative products in Ruli Village will promote the development of local tourism products,help farmers increase their income,and help revitalize the village.