| As a cultural service organization with a public welfare nature,the nature and related functions of museums are also changing with the changes of the times.The creation of "New Museology" proposes to shift the focus of museums from "things" to "people",and cultural and creative products have therefore been developed.Since the beginning of the new century,Internet technology has continued to change.The transition from 3G to 5G has not only led to the birth of a number of new industries,but also allowed traditional industries to see new paths for transformation and development.This article takes the cultural and creative products of the Palace Museum in Beijing as the main research object,and conducts the design research on cultural and creative products with the background of "Internet +".With the promotion of the creative economy,the increasing demand for cultural consumption levels,and the "Internet +" technological advancement,the cultural and creative industries have developed.Explain the concepts of "Internet +","museum" and "cultural and creative products" through literature analysis.Analyze and summarize the functions and values of cultural and creative products and design trends driven by the Internet.This paper conducts in-depth research and analysis on the cultural and creative products of the Palace Museum through field surveys,questionnaires,desktop surveys and other research methods.In the development status research part,the existing online products of the Forbidden City(mainly taking the Forbidden City Taobao and APP produced as examples)are classified and summarized,and then the development concepts,models and corresponding market feedback of these products are analyzed.It can be concluded that under the influence of the Internet,the cultural and creative industry has optimized its industrial model,broadened sales channels,and promoted the transformation of museums.Then,based on the theory of design,it analyzes the application and embodiment of cultural elements in cultural and creative products.In addition,specific case analysis is used to clarify the design ideas of the Forbidden City Cultural and Creative-to improve the Internet thinking of the promotion model,promote the brand thinking of cross-border brand,add fun and interactive gamification thinking,and trigger the interactive thinking of the five sense experience,and propose to dig deeper into the culture Elements,spread traditional culture;focus on interactive experience,and pursue a human-oriented design strategy.I hope to provide thoughts on how other museums use Internet thinking when developing and designing cultural and creative products. |
