Design And Research Of Cultural And Creative Products In Beijing Yusheng Tang Museum Of Traditional Chinese Medicine

As the carrier of spreading and inheriting excellent culture,museum is a education cultural place to show relevant knowledge,education and appreciation to the public.With the continuous improvement of social economy,cultural and creative products of museums play an important role in the development of cultural and creative industries and the promotion of excellent Chinese culture.Museum cultural and creative products not only have the property of commodities,but also play an important role in spreading the symbolic significance,aesthetic value and high added value of museum culture.They are the display and continuation of museum culture and excellent traditional culture.This project takes Beijing yusheng tang museum of traditional Chinese medicine as the research object.The design practice is divided into five chapters: chapter one is the research background,basis and significance of the project.The second chapter is the comparative analysis of the design of traditional Chinese medicine cultural and creative products at home and abroad;The third chapter is the design practice of field research and questionnaire survey summary;The fourth chapter is the design idea,the main body research object and the design content of the design practice.Chapter five is the conclusion,elaborating the research results and harvest of this design practice,as well as the prospect of the future development of cultural and creative industry of traditional Chinese medicine museum.In this design practice,the author selected the most popular herbarium specimens and stories of traditional Chinese medicine in the museum for graphic design with the audience of young students.Design and extract 35 species of herbage plant forms,35 species of plants decomposed into medicinal forms,4 plots of traditional Chinese medicine,and on this basis,design around the characteristics of cultural and creative products with brand,innovation,interaction and education.Based on Beijing yusheng tang museum of traditional Chinese medicine,this design practice USES graphic design to spread Chinese traditional Chinese medicine culture,providing a new form of display for the museum of traditional Chinese medicine,and filling the market vacancy of traditional Chinese medicine culture in the museum cultural and creative industry.At the same time,the innovative cultural and creative product series design of Beijing yusheng tang museum of traditional Chinese medicine was developed.