Research On The Construction Of Longyuan Power Group Enterprise Culture

With the deepening of global economic integration,all major enterprises have begun to pay attention to the cultivation of corporate culture and regard it as the inner spiritual support of the sustainable development of the enterprise.Corporate culture is the core factor and key to the survival and development of enterprises in the market economy environment.Only by cultural factors running through all aspects of business development can we truly exert the functions of cultural management and enhance enterprises’ core competitiveness.This essay set an example of China Longyuan Power Group Corporation Limited which is the sub-company of China Energy Group Corporation Limited.It focused on the cultural construction of central enterprises,aiming at studying the relationship between the corporate culture and corporate core competence,how to construct the corporate culture which based on the core competence in the new normal economy,and how to improve the level of corporate culture in order to boost the construction of corporate core competence.By distributing questionnaires,this essay analyzes the construction of the culture of China Longyuan Power Group Corporation Limited,and brings up the problems during the construction of corporate culture.For example,the corporate has many young workers which make the culture more complex and diverse.what’s more,the gap between different workers’ salaries becomes one major factor in influencing workers thoughts.The management system is still incompletely and the corporate is facing many outer environmental influence in its cultural construction.After the research of the relationship between corporate culture and corporate core competence,this essay brings forth new ideas of ways in the construction of central enterprise’s culture under the circumstance of the latest developing strategy of the all-round reform,which includes building the concept of central enterprise’s culture construction,keeping faith of people oriented corporate culture,laying stress on the construction of social responsibility,and forming the individualized corporate culture.All of these opinions will benefit the central energy enterprise during their outstanding-culture-building.