The Dilemma Of Corporate Culture Development And Solutions Among State-own Construction Industry

With the acceleration of the global economic integration,competitions between enterprises are no longer just marketing,branding and capital,but the core values of every enterprise.The key to a successful business performance is not only scientific management,rational structure and talent seeking,the most important aspect is the core values of the organization.For the development of a sustainable business,enterprises must establish their own unique corporate culture to stand out in the competitions,therefore cultivating the core value of the organization,motivating their employees,building the brand image,improving the work efficiency and enhancing the core competitiveness of enterprises.X Construction and Investment Group is a state-owned enterprise,formerly known as a construction company called YJ.YJ is the collective ownership enterprise,due to reform and opening up,the increasingly fierce market competition,YJ failed to keep up with the pace of the times,proceed to the company's system,business model reform,business gradually decline,so its corporate culture is more out of the question.In 2013,the parent company acquired YJ,engaged in assets include the transportation construction companies,real estate development companies,building materials companies and other assets into the YJ company,set up the construction of X Construction Group in 2015.Since then,X construction group embarked on a rapid development of the fast lane,the company size and personnel team has grown.The company has not built a corporate culture at the current stage,if it is not timely established,it will not be conducive to the development and expansion of the organization in the future.The core purpose and significance of this article is to help the company to establish a corporate culture in line with their needs.Through the learning of related studies about domestic and foreign corporate culture development,studying of the characteristics of the Construction Industry and corporate cultures,and with the help of the company's field research,questionnaires,the author has therefore summed up the status and the dilemma of the company's cultural construction at the present situation.Finally,the corresponding solutions are:establishing a cultural system,creating a cultural atmosphere;improving organizational assurance,designing culture cultivation;Establish cultural systems and create cultural atmosphere;Improve organizational benefits to grow the culture;Maintain the core of business to develop a good cultures;Enhance the awareness of prevention to develop a safe culture;Strengthen the anti-corruption culture to maintain integrity;Promote comprehensive reformation to develop an innovative culture;Caring and respecting employees for better team building.