Research On The Design Of Cultural And Creative Products Of Rabbit Doll In Beijing Intangible Cultural Heritage

Chinese traditional clay sculpture culture is an important part of China’s intangible cultural heritage and has a long history.It not only plays the function of decoration and entertainment,but also has been used in offering sacrifices,praying for blessings,warding off evil spirits,town houses,praying for children and other beautiful meanings.Some intangible cultural heritage are produced in response to social needs such as daily necessities,customs,festivals and beliefs.Such as national and local governments pay more and more attention to the development of the intangible,rolled out the relevant laws and regulations,countries have been vigorously protect the transmission of intangible cultural heritages in our country,although has the support of the government,but the development to the global integration of the moment,the function of the traditional clay sculpture culture weakened by a lot of,live in such conditions,the development of China’s traditional clay sculpture faces significant challenges.Lord rabbit Beijing clay sculpture,for example,it encountered in the process of survival of the original material limitations,color,pattern,modelling is starting to look old,have good moral gradually no longer meet the public demand,practicality is not strong,the lack of culture aesthetic inheritance,less related specialties in colleges and universities,the disappearance of the social functional properties and toys,foreign high-tech product development of Lord rabbit caused great impact.Suggested that intangible clay sculpture class,a product design needs to pay attention to accurate branding and promotion,the characteristics of the differential product redesign,wen gen functional,interest and emotional integration,new materials and the use of composite materials and innovation,integrate science and technology and intelligent interactive function,and other large IP cross-border cooperation,clay sculpture,culture and festival celebrations and social hot spot,research on personalized customized cultural and creative products for consumer demand,etc.Represented by Beijing Lord rabbit survival to explore a suitable for the development of the road,for the modernization of intangible clay sculpture class provides certain theory basis and design.