Guangdong Piao Se Cultural And Creative Design In The “Intangible Heritage +” Er

The Huangpu Piaose of Zhongshan,Guangdong,is an important manifestation of Piaose in Guangdong and is one of the essential components of Guangdong’s intangible cultural heritage.It integrates elements such as drama,decoration,music,and dance,reflecting the unique folk culture and regional characteristics of Guangdong.This paper focuses on the research of Huangpu Piaose in Zhongshan,Guangdong.Through field visits to the Huangpu Piaose Museum in Zhongshan,the Shawan Piaose Museum in Guangzhou,and the Guangdong Provincial Library,a large amount of primary investigative literature and image materials have been obtained.The paper organizes and analyzes the historical context,character allusions,cultural connotations,and current development of Huangpu Piaose in Zhongshan,Guangdong.It also conducts a series of studies,including an analysis of the target users of Zhongshan Huangpu Piaose cultural and creative products through questionnaires,and proposes practical and feasible solutions for the inheritance and innovation of Huangpu Piaose in Zhongshan,Guangdong.The main contents of this paper include: firstly,systematically sorting out the origin,development,artistic features,current situation,and the challenges faced by Huangpu Piaose in Zhongshan,Guangdong;secondly,based on the survey of the current situation and questionnaire surveys of the target audience and consumer market,exploring various paths for modern innovation of Huangpu Piaose;thirdly,through the establishment of the personal brand "Ling long Piao yi" for Guangdong Zhongshan Huangpu Piaose cultural and creative products,design innovations are made based on floating color allusions,shapes,colors,and other elements;finally,combining market trends and consumer feedback,applying the innovative design elements of Piaose to home textile products,stationery products,and cultural and creative products,reflecting the intangible cultural heritage characteristics and regional culture of Huangpu Piaose in Zhongshan,Guangdong,and enhancing its brand aesthetic value.In summary,through in-depth research on Huangpu Piaose in Zhongshan,Guangdong,this paper systematically examines its origin,development,artistic features,and cultural content,analyzes and investigates its current situation and challenges,and proposes solutions.At the same time,by creating the "Ling long Piao yi" brand and applying the cultural elements of Guangdong Zhongshan Huangpu Piaose to cultural and creative products in different fields,it provides a new model and design direction for the inheritance and dissemination of Guangdong’s intangible cultural heritage of Piaose,and offers new ideas for the high-quality development of the Guangdong-Hong Kong-Macao Greater Bay Area.