On The Application Of Pop Art Style In The Design Of Cultural And Creative Products

In recent years,with the gradual improvement of people’s material living standards,the spiritual and cultural needs are also relatively increased.The rapid development of cultural and creative industries has also brought about the combination of cultural tourism and cultural products and other related industrial chains.In the Sixth Plenary Session of the 17 th Central Committee,it clearly proposed the long-term strategy of building a “cultural power”,which required enhancing China’s cultural soft power while promoting China’s social progress and political and economic development.In this context,cultural innovation industry,an emerging field,ushered in a vigorous development.Based on Henan Cultural and creative products,this paper extracts the relevant concept of “Yu Jian”,aims to spread the cultural significance of “Meet Henan,fall in love with Henan”to the public,so as to dig out the cultural gene of Henan and explore the consumption concept and preference of modern people.According to the existing case analysis of cultural and creative products,it provides a good reference for the research and design of “Yu Jian”product theory in terms of development direction and innovation form.However,after field research,literature review and Internet search,it is found that there are few cultural and creative products in Henan,and the scale development is weak.Therefore,we hope to design a series of cultural and creative products in line with the consumption concept and preferences of contemporary people,with the help of pop art style as the breakthrough point,combined with the local cultural treasures,hoping to provide a new possibility for the progress and development of He Nan Cultural Industry.The paper is divided into five chapters,the first chapter is the introduction,which introduces the research background,purpose,significance,key points,difficulties and innovation of the subject,and summarizes the development status and practice at home and abroad,which provides the theoretical basis and direction for the design practice part of this paper;the second chapter analyzes the relevant theories of pop art style and cultural creative product design,and summarizes the research results based on the pop art style of cultural and creative product design features;the third chapter of the “Yu Jian” cultural and creative products related concepts are analyzed and studied;the fourth chapter of the research and theoretical analysis applied to practical design,summed up the appropriate pop art style of“Yu jian ” cultural and creative product design strategies and methods,finally the fifth chapter is the design practice part,the conclusion of the previous theoretical analysis Finally,we design the cultural and creative products with pop art style and Henan regional characteristics,so as to produce a new visual experience,so that the public can see the new form of cultural expression with Henan characteristics in the new era from the “Yu Jian”cultural and creative products.