Design And Development Of Cultural And Creative Products Of Henan Museum

With the rapid development of the China’s culture industry,museums are becoming more and more popular as a place to present important cultural resources.In recent years,China has successively promulgated a series of policies related to the research and development of creative cultural products.Cultural and creative products of museums have become an important carrier to inherit Chinese traditional culture.It is also a crucial endorsement of Chinese Culture Values.It is becoming a hot topic as well as attracting lots of attention to museums.Currently,Henan museum has more than 130,000 antiques and collectibles which carries crucial historical culture resources.For example,the Baolianhe Square Pot and the Fuhaoxiao Vase are deeply loved by the audience.With its advantages in historical relics,Henan Museum has abundant resources to develop cultural and creative products.It is a great way to represent,inherit and display Henan historical culture.This paper mainly uses literature research method,case analysis method,investigation and research method and comparative analysis method.First,it explained the background,purpose,and significant meaning of this research.It analyzes the current worldwide situation about the process of museum cultural and creative research,discusses this theory,clarifies the content and methods of this paper.Secondly,as the theories related to museums and cultural and creative works in museums,the classification and function of cultural and creative works in museums are sorted out,and the relationship between museums and cultural and creative products has been analyzed and studied.Next,this paper analyzes the current operation and development situation of Henan Museum’s cultural and creative products,points out its existing problems,and then explores the feasibility and necessity.Third,based on the design method of literature summaries,this paper analyzes the cultural and creative design of representative museums,the different design experiences with the same design method,to provide suggestions for the cultural and creative products design for Henan Museum.In the meantime,according to the result of AMOS consumer satisfaction survey,combined with the analysis of representative museum’s experience,summarize the suitable methods and strategies for Henan Museum’s cultural and creative products.The last,combined with comprehensive market research of Henan museum’s cultural and creative products,it provides a comprehensive positioning for Henan Museum.With this design method,combined with positioning analysis,to guide Henan museum design its cultural and creative products,or to be future reference on how to design its cultural and creative products.This paper developed a new methodology to analyze the design features for the typical museum cultural and creative products from a different theoretical perspective,explore the best design methods and strategies,promote its added value,and provide new development ideas.